One of the very best things about being an influencer in the online space is the opportunity to review products and services that I have a keen interest in. Translation: the chance to test out products I’d actually buy.
Back in 2014, I made a promise to myself – and to my audience – that I’d cut out the spam. No more accepting freebies, no more “fluff” reviews for the sake of content, no more overtly gushing testimonials about one-off products I’d never open my wallet to purchase. And for the most part, it’s been very effective: I spend my time talking about the products, services and destinations I love, and you can trust that if it appears on my blog, it’s because it has my personal endorsement (and isn’t just a paid endorsement).
Of course, the benefit of being choosy with my content means that more often than not, I can convert from a reviewer to a customer! As such, I thought I’d put together a quick round-up of the brands I’ve featured this year that I am now a bona fide customer. It’s putting my wallet where my website is!
Kamik Rain Boots. Part of Kamik’s appeal to me is their focus on sustainability. Their Zylex liners are made from 77% – 97% recycled water bottles, and their rubber boots are 100% recyclable. Combined with the fact that they’re a Canadian company (with over 70 percent of their products made in Canada), and they have some of the prettiest designs I’ve seen, it’s no wonder I purchased a second pair (“Jennifer”) in addition to the “Orchid” style I received for review!
I purchased my Kamik Rain Boots at Globo Shoes, but you can also find them at Soft Moc, Town Shoes, Sporting Life and more. Tomorrow’s forecast is calling for rain… I’m all set to conquer the elements in style!
COVERGIRL Full Lash Bloom Mascara by LashBlast. This endorsement is coming from a gal who normally splurges on designer brand mascara – but not since I discovered Full Lash Bloom Mascara. It’s soft, never clumpy, and makes every lash come alive.
Also? I use exactly one pink lipstick now – COVERGIRL Colorlicious Lipstick in #335 Tantalize. You’re probably sick of hearing about it, and for that, I apologize. But the truth is, had I not received it in a press drop, there’s simply no way I would have ever discovered this shade. It’s perfect for medium-to-dark complexions with warm undertones, and goes seamlessly from day to night.
Disney Cruise Line. Yes! We had such an amazing time on our Disney Cruise media trip earlier this year, we just had to do it all over again! This time, we’ve booked a 4-night Bahamian cruise for January 2017. “Parasail over azure waters, savor island delicacies and swim face-to-fin with dolphins. Set sail on a Bahamian cruise to discover a world of sand, surf and sun blended with all the leisure, recreation and magic of the tropics.” I can handle that!
And if you’re looking to plan your own nautical adventure, heads up! This summer, you can take advantage of an exclusive offer for Canadian residents aboard the Disney Fantasy, with savings from US $1,495 on select 7-night Caribbean cruise vacations for a family of four!
There are four (4) Caribbean sailings eligible for 20% off prevailing rates:
• Western Caribbean Cruises on July 9, 2016 and July 23, 2016 – Soak up the onboard excitement with 2 days at sea and stops in Mexico, the Cayman Islands, Jamaica and Castaway Cay – Disney’s own private island in the Bahamas.
• Eastern Caribbean Cruises on July 16, 2016 and July 30, 2016 – Voyage to Tortola, St. Thomas/St. John and Castaway Cay. Three days at sea will give you ample time to unwind and take advantage of your ship’s unbelievable amenities.
To take advantage of this special offer, you can book online, call (800) 491-9744 or contact your travel agent.
Well, those are just a few of my favourite purchases year to date. I think the “Conversion to Customer” should be a regular segment on my blog! You can bet I’ll be back to chat more about the products and services I love, and how I made the jump from reviewer to fangirl.
Have you ever received a product for free, as a gift, or to review, and have since become a bona fide customer? Do tell!