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The Conversion to Customer: Favourite Purchases YTD

June 1, 2016 By Lena

One of the very best things about being an influencer in the online space is the opportunity to review products and services that I have a keen interest in. Translation: the chance to test out products I’d actually buy.

Back in 2014, I made a promise to myself – and to my audience – that I’d cut out the spam. No more accepting freebies, no more “fluff” reviews for the sake of content, no more overtly gushing testimonials about one-off products I’d never open my wallet to purchase. And for the most part, it’s been very effective: I spend my time talking about the products, services and destinations I love, and you can trust that if it appears on my blog, it’s because it has my personal endorsement (and isn’t just a paid endorsement).

Of course, the benefit of being choosy with my content means that more often than not, I can convert from a reviewer to a customer! As such, I thought I’d put together a quick round-up of the brands I’ve featured this year that I am now a bona fide customer. It’s putting my wallet where my website is!

Kamik Rain Boots. Part of Kamik’s appeal to me is their focus on sustainability. Their Zylex liners are made from 77% – 97% recycled water bottles, and their rubber boots are 100% recyclable. Combined with the fact that they’re a Canadian company (with over 70 percent of their products made in Canada), and they have some of the prettiest designs I’ve seen, it’s no wonder I purchased a second pair (“Jennifer”) in addition to the “Orchid” style I received for review!
13188193_1568370533460479_1610109504_nI purchased my Kamik Rain Boots at Globo Shoes, but you can also find them at Soft Moc, Town Shoes, Sporting Life and more. Tomorrow’s forecast is calling for rain… I’m all set to conquer the elements in style! …

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Filed Under: Lifestyle Tagged With: covergirl mascara, Disney Cruise Line, kamik rain boots

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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