From Sag to Swag, A True Story

From time to time, my ovaries do that little twinge thing. Hey Lena, they’ll say. How about another baby? A wee one to snuggle and cuddle and love to bits!

Down, ovaries, down.

First, I’m dangerously approaching the “Sell By” date on my eggs. Let’s just say that the big 4-0 is around the corner, and the only dates I want to be tracking are the date nights I have with my husband. Without kids.

Second, I have a new(ish) niece! She provides me with all the enjoyment I need, because she checks off the three major requirements: she looks like a baby, talks like a baby and walks like a baby.

Er, actually, she doesn’t walk like a baby at all. Because she just went from #SagtoSwag.

If there’s one thing I remember about my boys, it was their saggy diapers. As they grew and became mobile, I became increasingly aware of their overly bulky, bulging diapers which caused them to waddle around like most toddlers. At first, I began to change diapers around the clock, thinking that it must be terribly uncomfortable! But I soon realized that no matter what I did, the sag stayed.

That was then. Today, new and improved Pampers Cruisers diapers with Extra Absorb Channels help little ones stay drier and do not sag like ordinary diapers – helping babies go from sag to swag!
Think about it. A poor fitting or saggy diaper can limit babies’ freedom of movement. As babies grow, develop and explore their world, they need a diaper that allows them to play freely, provides a great fit, and stays drier. Plus, a recent Pampers survey found that more than 80% of moms who notice sag are bothered that their baby’s diaper sags. The same survey also found that 78% of moms feel that saggy diapers can weigh their baby down. 

That was exactly how I felt!

New Pampers Cruisers set babies free from saggy diapers so they can move to their own beat without restriction. The three Extra Absorb Channels help distribute wetness evenly from front to back for a noticeably better fit that doesn’t sag like other ordinary diapers. And, most importantly, while the design of Pampers Cruisers has changed, these diapers are made from the same safe and mild materials as before.

Need more motivation to move your baby from sag to swag? Here’s what moms had to say about the new Pampers Cruisers:

89% said it reduced bulkiness between the legs
93% said it kept baby’s skin dry
91% said it distributed and locked wetness evenly

Those are pretty impressive statistics! But is it any wonder? We’re talking about Pampers here – the most trusted brand of diapers in the world.

This past August, I had the pleasure of attending a media event in New York City which celebrated the unveiling of the new Pampers Cruisers. There, I joined celebrity mom Jane Krakowski and mompreneurs from across North America to learn the science behind the Extra Absorb Channels – and participated in New York’s most swaggerific play date, too!The diapers are super soft (dare I say Swaddlers soft?) and feature fun Sesame Street characters your little one will love. The three Extra Absorb Channels are quite frankly, ingenious – for babies in this generation and generations to come, Pampers has made diaper sag a thing of the past.

And who doesn’t want the driest, most comfortable diaper for their sweet, precious baby?

I said DOWN, ovaries!

For more than 50 years, parents have trusted Pampers to care for their babies. New Pampers Cruisers are available now in sizes 3-6 at Walmart Canada. Visit www.pampers.ca to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help your baby get the most out of love, sleep and play.