CoverGirl

COVERGIRL: Embrace Your Face

March 29, 2016 By Lena

Welcome to Spring! It’s my favourite season of the year – and I’m not just saying that because my birthday is coming up in two weeks!

Spring is about renewal. It’s about shrugging off the heavy layers (both physically and metaphorically) that we endured all winter, and looking forward to longer, brighter days. It’s also a great time to lighten up: our diets, clothing, hair colour, and even our makeup routine.

This Spring, embrace your face with COVERGIRL! In just 30 seconds, you can get matched to your perfect foundation based on the coverage you need, your skin type and skin tone, and the preferred makeup finish you are looking for. Personally, I love buildable coverage for my dry skin, with a natural look for my medium complexion. According to the #EmbraceYourFace Makeup Finder, I was matched with TruBLEND Liquid Makeup!
IMG_1765c TruBLEND Liquid Makeup is available in 14 shades and features a new shade matching system. To find your perfect blend, first determine your shade family. Second, choose your number. Coordinate complementary truBLEND products based on your number for a seamlessly flawless nude look that blends in and virtually disappears.

I’m wearing truBLEND foundation in Golden Beige M-3, with a light dusting of TRUblend Pressed Powder in Translucent Honey 3. I wore a strapless top to illustrate how closely the liquid makeup matches my natural skin tone; as you can see, it is a touch more rosy than my yellow-based skin, but overall, I’m quite happy with the shade and ease of application. …

On Winged Eyeliner, Rocker Chick Vibes and Grocery Clerks

October 27, 2015 By Lena

Spoiler Alert: I’m not spontaneous with my beauty routine. AT ALL.

I mean, why should I be? Why should I care? I work from home, my wardrobe consists of tee shirts and track pants, and I’ve been known to extend the washing of my hair by a day (or three).

That’s my life 90% of the time. The other 10% – the part you see on social media – is my glamorous life; the media events and photo shoots, the fashion advertising and beauty blogger selfies. And, if you can only envision one Lena, I want you to think of that version. Because I totes woke up like that. Totes.

Yesterday, feeling like a bored suburban housewife on a Monday morning, I decided to spice up my life. Dipping into a stash of COVERGIRL cosmetics, I created a rocker chick look, complete with winged eyeliner, tousled hair and pouty lips.
I couldn’t let this awesome look go to waste, so I visited Loblaws and picked fresh produce. The end.

(There’s probably a reason I’m not spontaneous with my beauty routine – I don’t have the necessary lifestyle to enjoy it! Nevertheless, a grocery store clerk did check me out. Or, he was side-eyeing me because I was messing up his tower of green peppers.) …

Counting Down to Date Night with COVERGIRL

September 21, 2015 By Lena

Note: The following giveaway is open to Canadians only.

Ah, date night. Those elusive few hours, every few months, that I spend the equivalent of a few days scheduling… and after a few cancellations, normally takes place a few days later than originally intended.

But when it happens… magic.

What is it about spending time – alone – with your significant other that is just so good for the soul? Before I had children, I took the little things for granted: eating without interruption, ordering a second glass of wine, sitting at a restaurant table without crayons strewn everywhere. Fact: it takes a little practice and a whole lot of patience to master the art of dining out with kids. Hence, when we do date night, we do it right.

Of course, there’s one pre-children luxury I’ve had to give up: the primping session two hours before our night out. Today, the makeup I apply in the morning has to last all day long, because I know I won’t have another chance to get ready in peace. Translation: if it doesn’t get done before the boys wake up, it doesn’t get done. And since date nights are few are far between, I like to look my best.
DSC_1334a Wondering how I keep my glow from dawn ’til dusk? I trust COVERGIRL for my lasting look, so I can focus on tackling my to-do list rather than touch-ups. Straight from their beauty experts, here’s how to ensure your make-up will outlast your day:

Step 1: Use COVERGIRL Outlast All-Day Primer to prep your skin. Its formulation not only extends the wear of any foundation it also hides pores and reduces imperfections, providing a smooth canvas.

Step 2: Apply COVERGIRL Outlast Stay Luminous Foundation for fresh, glowing skin. Its innovative new formulation with unique light reflecting particles and over 40% skin conditioning agents hydrates the skin to help keep it looking healthy and lit from within. It’s lightweight feel and medium coverage leaves skin with a natural luminosity that lasts all day long. …