It’s the week before the new school year begins. Also known as, one of the most chaotic weeks of my life! If I’m not taking a mental inventory of the boys’ wardrobe and rummaging through the closet for shoes that fit, I’m making grocery lists on the fly while trying to figure out back-to-school lunches and snacks. And then, of course, there’s that little matter of school supplies – paper, pencils and everything in between.
It’s exhausting! Of course, what keeps me going is the knowledge that at this time next week, they’ll be settled behind their desks instead of shadowing my every action. Seven more days, Lena!
And while I’m running around purchasing clothing, food and supplies, I’m also helping to make a difference in the lives of children around the world. Here’s how you can too.
Just in time for back-to-school, the AIR MILES Reward Program is teaming up with its Partners – some of Canada’s most trusted and beloved brands – to launch a new initiative that celebrates and gives back to children’s causes.
On August 6, 2015, AIR MILES launched the Better Bonus Event, which gives Collectors like me the opportunity to support children’s causes across Canada, just by doing my everyday shopping – including my back-to-school shopping. For every Bonus Mile I receive using my Better Bonus Event coupons, AIR MILES will match that Mile – up to 10 million Miles! – to donate to children’s causes nationwide.
Rewarding Yourself + Giving Back = Perfect Promotion. Way to go, AIR MILES!
And there’s more – not only can I collect a substantial number of Bonus Miles, but I’ll also have the opportunity to win one of four prizes, including 50,000 Miles plus an additional 50,000 Miles that goes towards the charity of my choice!
This year, in addition to shopping at all my regular back-to-school standbys, I’ve been tackling my grocery lists at Sobeys to support their partners such as Free The Children and the Home Cook Heroes program. I commend the School and Education Programming that is undertaken by Free the Children; they work as educational partners with school boards, schools, teachers, families and youth, providing an array of services that educate, engage and empower young people as agents of change. Knowing that every Bonus Mile I collect also goes to Free the Children makes my shopping all the more rewarding.
Of special interest to me is the Home Cook Heroes program. With a focus on providing fresh, local and seasonal products that will help create a healthier country, Sobeys has partnered with We Act to bring their vision of helping Canadians Eat Better, Feel Better and Do Better to young people across Canada. Together, they’re helping young people be healthy in body, mind and spirit so that nothing will hold them back from changing the world.
The Home Cook Heroes program is designed to help students:
Learn: Providing nutrition literacy to understand what we consume and the impact it has on our minds and bodies.
Make: Creating a healthy connection and relationship with food through the development of cooking skills and learning how to prepare meals.
Change: Inspiring local and global action by directing food and nutrition literacy in a positive way (i.e., using cooking skills and nutrition literacy to make the world a better place).
This fall, make your back-to-school shopping count. Collect Miles and support children’s causes in Canada with the AIR MILES Better Bonus Event.