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priceless cities

This Holiday Season, Give a Priceless Experience

December 7, 2019 By Lena 1 Comment

“Experiences, Not Things.” The saying was etched in sparkly red letters on a plush white throw pillow, carefully positioned on an elegant chair in a store window. I recall stopping in front of the small store, staring at the pillow while pondering the words before me.

Experiences, not things.

The moment was particularly poignant because just hours before, I had engaged in a discussion with my girlfriend about how travel is the perfect gift. You see,  it’s actually three gifts in one:

1) The gift of anticipation. Planning a trip with friends and family fosters closeness and offers a continuous build in excitement! From the moment you start thinking about booking a trip to the last-minute discussions about wardrobe, you’re on a happy high anticipating your great adventure.

2) The gift of experience. These include the sights you see, the foods you eat, and of course, the laughs you share with loved ones. Often, experiences also involve discovering a new country, culture or customs, which make them all the more enriching!

3) The gift of memories. Going through your camera roll; sharing an inside joke with a friend (“what happens in…”) or finding a ticket stub in your jacket pocket. You relive the moment all over again, hanging on to the good times until you start the cycle all over again.

This is why we choose experiences over things.

Of course, there are experiences, and then there are Priceless Experiences. Whether you’re booked to travel abroad or prefer to stay closer to home, Priceless Cities is available exclusively to Mastercard cardholders and provides access to unforgettable experiences around the world.
The best part is, there’s something for everyone! Enjoy a glass of prosecco and a behind-the-scenes kitchen tour at the hottest restaurant near you or play golf with a PGA pro while staying at a world-renowned resort and spa. You can even skip the line at a popular theatre show or take a hands-on donut workshop! …

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Filed Under: Food, Lifestyle, Travel Tagged With: mastercard, MasterCard Canada, miami, priceless cities, priceless experience, three wynwood

Make this Valentine’s Day Priceless


February 13, 2019 By Lena 13 Comments

Confession: I’m not obsessed with Valentine’s Day. Frankly, it’s not really on my radar at all.

I guess I’ve just never been a candy-and-flowers kind of girl. Early in our relationship, I shared with my then boyfriend (now husband) that I’m mildly allergic to chocolate and inevitably kill all living foliage. This remains true to this day! Therefore, Valentine’s Day for me has always been about spending time together, doing something we love – or maybe trying something new – and remembering that our hearts belong to one another, with or without a fancy greeting card.

Hence, I make it my mission to counteract the commercial-ness of Valentine’s Day with thoughtful gifts and gestures. Some cost money, some don’t cost a thing – (I’m sensing a JLo song in here) – but here are my suggestions for making Valentine’s Day priceless.

1. Time, not things. It’s been a growing trend among my sons’ classmates to attach candy, school supplies and/or removable tattoos with their store-bought Valentines. It’s a fun little treat and I don’t begrudge the goodies for a second. However, this year I encouraged the boys to create “coupons” to attach to their Valentines. These coupons offer their time and expertise, customized to their classmates and how they normally interact with them.
For example, Reid is somewhat of a Beyblade champion, so he has offered a coupon for Beyblade lessons during recess to those friends he thinks would enjoy learning from the “master”. Ryder, who has a vast knowledge of Pokémon, has offered to share trading techniques and intel to those who are interested. The coupons are an out-of-the-box way to show love and kindness on Valentine’s Day, and I hope to make it a tradition! …

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Filed Under: Family Tagged With: #startsomethingpriceless, mastercard, priceless cities

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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