Michelin Latitude X-Ice Xi2

Winter tires – they change you.

They change your attitude about the weather. While you’ll still check the forecast, every single day, you’ll no longer stress if the words “5-10cm” flash across the screen.

They change your comfort zone. Suddenly, a 4-hour road trip through winding roads is no longer off-limits; you’ll navigate the terrain, slowly, safely, knowing each tire’s traction with the road is improved.

They change your work habits. You can make it into the office in all types of inclement winter weather. You can get the kids to school, too. When you’re not worried about how you’ll get there, your productivity improves.

However, one thing never changes. It’s the reason you purchased winter tires in the first place. It’s the people they protect; the ones that matter to you most.
I’ve never thought so much about winter tires. I mean, I’ve always had them; for as long as I can remember, we’ve considered them necessary to safely navigate winter road conditions. However, partnering with Michelin Canada over the past few months has allowed me to gain a deeper appreciation and understanding for exactly why they’re so important.

For every Canadian. For every car. …

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“Are you sure we need winter tires this year?” my mom asked. “We’re retired. We don’t have to venture out when it snows. We can just stay indoors.”

“My all-season tires are brand new!” my friend lamented. “The tread is fine, trust me.”

“There’s no way I can afford winter tires,” another friend confided. “With the cost of gas, insurance and car payments, I can hardly afford to drive!”

Sound familiar? You may even see your own situation in the answers above. And so rather than lecture you (I’d never do that!) on the importance of winter tires, I’m just here to answer your questions.
“Are you sure we need winter tires, even if we don’t venture out?”

You probably don’t need winter tires if you *never* have to leave your house when it snows, like, ever. (Frankly, even that is a misconception – winter tires actually begin to work their magic the minute the temperature falls below 7° Celsius.) But what about when you’re already out and it begins to snow? Freshly fallen snow on the roads – before the salt trucks can do their thing – can present dangerous driving hazards. So unless you’re a meteorologist (or are obsessive about checking your local weather channel), chances are you may be faced with inclement driving conditions.

And, do you ever have to leave to pick up a child or grandchild? Go to the doctor or the hospital? Run out for a bag of sugar? You know, those things you don’t plan for, but necessitate leaving the house? Yeah, that happens to me too, which is why I’d rather have the added safety of winter tires. …

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