Products with a dual purpose. Like Pampers baby wipes, which are safe and gentle for your baby’s bottom, but also double as a makeup remover towelette for mom. Or Bounty paper towels, which both clean up the messiest spills, and stand in as coffee filter in a pinch.
And Dawn dishwashing liquid. With its unparalleled grease cutting power, it cleans my dishes in a hurry, using less product than competitive brands. And, for over 30 years, Dawn dish soap has been an important part of rescuing and releasing more than 75,000 wild animals affected by oil pollution.
I love products with a dual purpose.
How do you love wildlife? This summer, Dawn is celebrating its rich history of loving and supporting wildlife with the debut of its We All Love Wildlife video series. Since 1978, Dawn has been the only dishwashing brand trusted by wildlife rescue experts, praised for its “soft on feathers, tough on grease benefits”.
The touching video series showcases the profound, positive influence that wildlife has had on rescue volunteers from Dawn’s long standing wildlife partners, International Bird Rescue (IBR) and The Marine Mammal Center. The videos feature four volunteers – a college student, a mom, a surfer and a veteran volunteer – all dedicated to helping save and rehabilitate marine animals in need.
Of course, when you enlist animal advocate and actor Ian Somerhalder to join the cause, you know it will get the media attention it deserves. Because, Ian Somerhalder.
The Ian Somerhalder foundation lends support to campaigns that focus on everything from pollution to animal cruelty. To date, the foundation has awarded $50M in Animal Medical Emergency Grants – of which IBR has been a recipient. To celebrate their collaboration, Ian recently joined Dawn at International Bird Rescue’s San Pedro, California facility. There, guests and media personnel were given a behind-the-scenes look by IBR’s veteran volunteers. …