It’s my sons’ favourite treat; a staple reward for a job well done. It’s a little something to spoil them from grandma, or a candy surprise at the movies or just because. It’s SMARTIES, of course. And until recently, I simply assumed a package was an appropriate portion.
Spoiler alert: it’s not.
How many of y’all grab a chocolate bar or a pack of SMARTIES from the variety store and simply tuck into it until it’s gone? Yeah, I’m guilty too. And I’m guilty of serving my children treats in the same fashion, erroneously believing that the portions were already calculated for me. The thing is, in some cases it’s fine to polish off the entire chocolate bar or bag of candy. But other times, a portion is actually a fraction of the product… even if you’ve probably been eating the whole darn thing all along.
In keeping with its global commitments to nutrition, health and wellness and its leadership in providing treats in a more permissible way, Nestlé Canada has given its SMARTIES packaging a refresh. The new innovative packaging takes portion control a step further by making it more intuitive, by providing portion guidance indicators.
So, you can now choose how much of the colourful treat you want to consume, while being mindful of portion size.
“We are motivated everyday by our nutrition, health and wellness commitments, and within those commitments is our goal to educate consumers and empower them with helpful information and guidance,” said Terri Tinella, President, Confectionery, Nestlé Canada. “These changes are all about giving Canadians the treats they love while empowering them to make informed choices.”
The changes, which encourage consumers to enjoy some treats now and save the rest for later if they choose, include:
1) SMARTIES regular box is now physically divided into three compartments, all containing a smaller single portion; 2) SMARTIES cello bag is now a recyclable canister with a custom lid, allowing consumers to measure out a portion; 3) All seasonal large, hollow SMARTIES figures and packages have been reduced to a single portion. …