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Capital One Canada

Overcoming Barriers to Financial Independence

September 25, 2016 By Lena 10 Comments

In a previous post, Driving Change with Financial Literacy, I shared the work of Enactus Ryerson: Project Dago. The program was initiated in August 2011 in Dago, a rural village in Western Kenya, which is home to over 3,000 households. Enactus Ryerson members empowered villagers to break the cycle of poverty by teaching money management and cultivating entrepreneurial skills.

Even though Dago is miles and miles away, at home in Canada, our own college and university students have returned to school. However, while they may be prepared for their required curriculum, a recent Capital One Canada Financial Education Study suggests that many could be blindsided by a crash course in money management.

Forty-six per cent of Canadians – and 50 per cent of 18-25 year olds – say they were unprepared to manage their finances going into post-secondary education….

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Filed Under: Lifestyle Tagged With: Capital One Canada, Capital One Financial Education Challenge

Driving Change with Financial Literacy

May 1, 2016 By Lena 9 Comments

I am a proud Ryerson University graduate. Class of 2001, I earned a Bachelor of Commerce majoring in Human Resources Management, with a double-minor in Communications and Finance.

Today, I’m a blogger. But I’m much more than that.

I am an entrepreneur. I am a marketing professional and I dabble in public relations, too. I am a media spokesperson and a contract negotiator. I employ subcontractors, manage day-to-day finances and write, edit and publish an online journal.

I am a woman empowered by financial literacy, which has allowed me to make sound, timely decisions for my business and my brand. In fact, when asked about the “secret to my success”, it’s simple: I have a basic knowledge of money and finances. And it’s my wish that every entrepreneur has access to the same knowledge – especially in developing countries, where the need is greatest.
enactus2Introducing Enactus. Enactus stands for “ENtrepreneurial ACTion for others creates a better world for US all”. It is an international non-profit organization dedicated to inspiring students to improve the world through entrepreneurial action. …

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Filed Under: Lifestyle Tagged With: Capital One Canada, Capital One Financial Education Challenge, Enactus Ryerson

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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