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Fostering the Love of Reading: Happy Meal Books

June 29, 2017 By Lena

My sons are seven years old and nine years old, and one of their most favourite things in the world is a McDonald’s Happy Meal.
I mean, I get it. Their favourite foods, the autonomy to customize their own meal, and even a little treat and/or toy to round out the experience. It makes them happy, and because I’m secure in the overall nutritional choices I make for my kids, I’m happy too. Last month, when McDonald’s Canada announced the launch of their new Happy Meal Book program, I was ecstatic. The boys are at an age where they’re starting to lose themselves in books; from time to time, I’ll expect to find one of them tucked away with an electronic device, when it reality, he’ll have his nose in a book. As a parent, and a bona fide bookworm myself, nothing could make me more proud.

And now, along with their customized Happy Meal, they also have the choice to select a book or toy. The books, which are all written and illustrated by Canadians and feature distinct Canadian content, include iconic characters such as Franklin the Turtle by Paulette Bourgeois and Brenda Clark, Scaredy Squirrel by Mélanie Watt, the beloved Life in the Wild series by Nicholas Oldland and the Dragon Safety Series from Jean E. Pendziwol and Martine Gourbault.
The books are published by Kids Can Press, the largest Canadian-owned children’s book publisher, and the recipient of the distinguished 2017 Bologna Book Prize–Children’s Publisher of the Year. Every eight weeks, two new books will be available in restaurants, in both English and French. They’re just the right skill level for children in primary and junior grades, which helps to foster not only a love of reading, but an opportunity to develop their confidence.
You can also help spread the love of reading through McDonald’s #OwnaBookGiveaBook donation initiative by posting a shelfie – a photo of book shelves – including the hashtag.  One book per shelfie – up to 20,000 books – will be donated with First Book Canada, an organization that provides access to new books for children. McDonald’s will also install Little Free Libraries at Ronald McDonald Houses across the country, where books can be left or taken home.

Do your children love to read? Or, maybe they need a little encouragement? This summer, share story time together! (And maybe pinch a McNugget while they’re engrossed in the book.)
This post is sponsored by McDonald’s Canada. The opinions on this blog, as always, are my own.

Filed Under: Family Tagged With: #happymealbooks, #ownabookgiveabook, McDonalds Canada

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Reader Interactions

Comments

  1. Elizabeth Matthiesen

    June 29, 2017 at 2:37 pm

    I love the idea of books instead of the little toys. Unfortunately, despite all the hype about this when we took my granddaughter to McD and she actually wanted a book instead of the toy they didn’t have any! I was very disappointed.

    • Lena

      June 29, 2017 at 3:49 pm

      Oh no Elizabeth! That’s too bad. I’m hoping you’ll be able to grab a book when you return! The good news is that they’re around for a while!

  2. kristen visser

    June 30, 2017 at 9:00 am

    Bravo McDonalds!! this is amazing that they have this option for the kiddos <3

  3. June Murphy

    June 30, 2017 at 10:21 am

    This is such a fantastic way to get kids to read. Full tummies makes kids and everyone happy so more apt to be in a great mood to read. Kids would equate reading with being happy

  4. Treen Goodwin

    June 30, 2017 at 11:50 am

    This is so awesome WTG McDonalds , such a great idea :) My Grand kids love books :)

  5. kathy downey

    June 30, 2017 at 3:07 pm

    I much rather the books than the toys and so did the kids!

  6. Corry L.

    June 30, 2017 at 7:50 pm

    I’m really loving the books option at McDonald’s!

  7. Marissa

    June 30, 2017 at 9:58 pm

    This is a great initiative by McDonald’s. It encourages kids to improve their reading and understanding skills. I love it!

  8. LisaM

    July 1, 2017 at 9:04 pm

    I love that McDonald’s is doing this!

  9. Susan T.

    July 16, 2017 at 1:34 pm

    What a great idea! Now someone needs to develop a Happy Meal for adults that comes with a book! lol!

  10. nicky

    July 23, 2017 at 10:25 am

    New books are always a hit in our house, so this initiative is wonderful!

  11. Peter Tusa

    July 31, 2017 at 11:24 pm

    This is a great idea that McDonald’s has introduced!

  12. Elizabeth Matthiesen

    August 20, 2017 at 1:48 pm

    There aren’t many kids who’d say no to a McDonald’s Happy Meal. Love that there are now books that can be chosen instead of a toy.

  13. kathy downey

    August 24, 2017 at 4:43 pm

    We have went twice now and they didn’t have books,a bit disappointing to the kids who were looking forward to one !

  14. Debbie White Beattie

    August 28, 2017 at 6:38 pm

    We all love McDonald’s and now McDonald’s is helping to inspire kids to read which I think is much better than getting a little toy.

  15. Lushka Smith

    August 31, 2017 at 12:43 pm

    Love that they are giving out books, foster a love of books early.

  16. kathy downey

    September 8, 2017 at 10:12 am

    Books are so much more interesting than the toys,my grandkids love to read !

  17. Julie

    September 12, 2017 at 11:48 am

    The book makes the Happy Meal the perfect choice! The kids get a nice treat and a great book to read!

  18. Josie Tusa

    September 25, 2017 at 11:31 pm

    Being able to choose between a book and a toy is a great idea!

  19. kathy downey

    March 16, 2018 at 4:37 pm

    Books are always the best !

  20. Calvin

    July 23, 2018 at 1:12 pm

    Cool, this is a nice gift and idea

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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