Listen to Lena

Perfecting the Art of Conversuasion

Tenderflake

Get Ready to #BakeWithStyle!

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Tenderflake knows how good you feel when you #BakewithStyle and wants to help women coping with cancer feel good too. That’s why they’ve partnered with Look Good Feel Better, Canada’s only charity dedicated to empowering women by helping them manage the effects that cancer and its treatment have on their appearance.

Sounds amazing? IT IS. And here’s how you can help: Vote on one of their stylish Easter recipes and you’ll be making a $1 donation toward the Look Good Feel Better organization.

Of course, a campaign this wonderful is a cause for celebration – and we’re celebrating with a #BakeWithStyle Twitter Party! Join @TenderflakePie as they share stylish and scrumptious recipes like these Easter Sweet Treats. Best of all, we’re giving away FREE Tenderflake coupons and TWO KitchenAid Artisan Mixers – valued at $499.99 each!

RSVP below for a chance to win, and get ready to #BakeWithStyle! …

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Bake with Style: It’s the #BakeOver Twitter Party!

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Folks: You will NOT want to miss this one.

Need a KitchenAid 9-Speed Hand Mixer? Cause, oh, we’re only giving away FIVE. Not good enough for you? Okay. How about this: we’re also giving away FIVE KitchenAid Classic Series Tilt-Head Stand Mixers!

Join us for the @TenderflakePie #BakeOver Twitter Party. Now you may not know it, but I happen to be very well versed in sweet, doughy goods. In fact, I hold a certificate from George Brown College in Bakery Arts. It’s true! After I received my BComm from university, I couldn’t decide if I wanted to be in business or in baking. So I strapped on an apron and enrolled myself in the college program.

There, I learned how to flute, pipe, knead and fold… yes, I’m a master at making dessert! Unfortunately, my skills were lost when I married a man who lacks a sweet tooth. It’s tragic, I tell you!

However, I appreciate that everyone has their own unique baking style, and I’m proud to be part of the #BakeOver Twitter Party, which celebrates our holiday baking traditions! And when you have Tenderflake, you can be ‘Tastefully Traditional’ or a ‘Laid Back Baking Lover’.

Of course, I saved the best news for last – the GRAND PRIZE winner will receive both a KitchenAid 9-Speed Hand Mixer AND a KitchenAid Classic Series Tilt-Head Stand Mixer! It’s the perfect opportunity to pay it forward and gift one of your winnings to a family member or friend.

RSVP below to join all the fun!…

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Show Your Love With Pie! Easiest V-Day Dessert Ever

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How much do I love thee? Let me showeth with pie.

For I shalt promise thou three things:

1) When the moon hits your eye like a 6-inch Tenderflake pie, that’s amore!
2) The easier the better; and this is fool-proof. I promise.
3) EVERYONE can make it. Yes, everyone.

Here’s the scoop. The good folks at Tenderflake suggested their Easy Pie! pie kits as the perfect solution for a quick, easy and delicious Valentine’s Day dessert. I love the idea of a pie made just for two – SO romantic! – and since everything you need is included in the kit (minus the fruit), literally anyone can whip up a scrumptious treat for their loved one in minutes. Now I don’t want to speak for others, but I’d take a homemade pie over roses any day… #justsayin’

To demonstrate just how easy it is to seduce your sweetheart the good ol’ fashioned way – with food, that is – I decided to bring a little V-Day celebration forward a week (for research and review purposes only, of course. It had nothing to do with the whole dessert-eating thing). Now pay attention because it goes by quickly; in fact, I only needed about 5 minutes in total to prep the dish. Since the Easy Pie! pie kit contains both a spice and crumble mixture, practically all the work is done for you. Remember: I promised you an easy, fool-proof dessert. …

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