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Style the Season

Style the Season: A Makeover Story

November 15, 2013 By Lena

A few weeks ago, I shared a very special contest: Promenade’s Style the Season. Entrants from across the GTA were vying for a chance to win a $500.00 Cadillac Fairview shop! card gift card; a one-on-one shopping session with me; a complimentary hair cut, style and makeup application at a participating salon; and dinner at Pickle Barrel with a guest on Sunday, October 27th, 2013 from 1 p.m. to 5 p.m.

In other words, a pretty fabulous way to spend Sunday afternoon – wouldn’t you agree?

Now if you didn’t win the contest, you also had a chance to attend the “Style the Season” event in their Centre Court. In addition to sitting in on a free style session by yours truly, attendees had a chance to enjoy food samples (including delicious creations from Rocky Mountain Chocolate Factory), fashion and beauty demos, and the chance to win a $100.00 Cadillac Fairview shop! card gift card.

Oh, and did I mention the Vaughan Fire Fighters were signing their 2014 calendar? Yes, there was that.

For all those who weren’t able to join us, I’m so pleased to share some of my very favourite moments from the day. But first, have you ever visited Promenade Shopping Centre? It just happens to be one of the most fashion-forward malls in the Greater Toronto Area. In addition to having premier retailers such as Coach, BCBG Max Azria, M for Mendocino and more, it is also one of the most architecturally-stunning and intricately designed shopping centres I’ve been to.

Truly, the mall is gorgeous to behold.

The Style the Season event kicked off with my Holiday Style Session. Working together with fashion retailers such as Bench, Femme de Carriere, Garage Clothing, Jack & Jones, M for Mendocino, Olsen Europe, Soft Moc and H&M, I showcased some of the hottest trends for the holiday season.

The most notable must-haves are a) a day-to-night outfit, b) scarves in every colour, and c) a little black dress, of course. For accessories, chunky gold necklaces and bracelets are all the rage, while chandelier earrings will keep you on-trend and festively fashionable….

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Filed Under: Fashion Tagged With: Fashion, holiday trends, shopping, Style the Season, The Promenade

The Promenade: Go on A Shopping Spree… With Me!

October 9, 2013 By Lena

For all my readers who’ve ever jokingly (or not-so-jokingly) asked, “Take me shopping with you!” or “Can you be my personal shopper?”… it’s your lucky day!

I’ve teamed up with The Promenade once again, and this time, we’re hosting an ah-maz-ing contest – and if you live in the Greater Toronto Area, you simply must enter.

It’s the Style the Season contest! One lucky winner will receive a $500.00 Cadillac Fairview shop! card gift card; a one-on-one shopping session with Lena Almeida from Listen to Lena (that’s me!); a complimentary hair cut, style and makeup application at a participating salon; and dinner at Pickle Barrel with one (1) guest on Sunday, October 27th, 2013 from 1 p.m. to 5 p.m. Whew! Sounds like a fabulous way to spend a Sunday afternoon – wouldn’t you agree?

And even if you don’t win, there’s still an awesome reason to visit The Promenade on October 27th: from 1:00pm to 3:00pm you can attend the “Style the Season” event in their Centre Court. In addition to sitting in on a free style session by yours truly, you can also enjoy samples, fashion and beauty demos and enter to win a $100.00 Cadillac Fairview shop! card gift card.

(Plus, a few hot men known as the Vaughan Fire Fighters will be there to sign their 2014 calendar. Just sayin’.)

Filed Under: Fashion Tagged With: contest, Fashion, Greater Toronto Area, Style the Season, The Promenade

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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