Years ago, if you told me that in 2014, I’d be tweeting with the hashtag #StreakWeek – to encourage a man to DROP HIS PANTS – I would have thought you were crazy.
But humour me for a moment, will you? Because I actually have an incredibly important message to share – one which happens to be the driving force behind the onslaught of boxer briefs that are about to invade our social space.
Yes, folks – it’s #StreakWeek – and it’s all for a great cause.
Truth be told, I stared at a blank screen for almost half an hour, trying to figure out an “angle” for this story. Should I be funny? Or should I try to tug at heartstrings? Should I lay down the facts in a cold, clinical fashion… or should I ease into the subject matter with tenderness? In the end, I decided the no-bullsh*t way is simply the best way to tackle it.
Let’s talk about testicular cancer.
While not the most comfortable topic to talk about, testicular cancer is actually the number one form of cancer found in young men, having affected an estimated 1,000 Canadian guys in 2014 alone. Perhaps I should have italicized young men, because this particular cancer preys on men in the prime of their lives. …