Signature McWrap

They Came. They Tasted. They Savoured the Flavour.

June 6, 2013 By Lena

What is it about food posts that make my tummy rumble in defiance? I’m this close to sending the husband out for a Signature McWrap right now.

If you’re a loyal reader (my favourite kind!), you’ll know that two weeks ago, I hosted an intimate event with Anne Parks, Director of Menu Management, at a McDonald’s restaurant in Toronto. We enjoyed a picnic-style lunch, chatted menu inspiration and sampled the NEW Signature McWrap.

Now I could go on about how much I adore the tasty, generously-portioned, fresh and fully customizable McWrap, but why not see what my fellow social media friends had to say?

The verdict: two thumbs WAY up. In fact, I recently met up with Mara and Deborah at another event, and the conversation quickly turned to how much we enjoyed noshing on our Signature McWrap. Chatting about a McDonald’s menu item while sipping mojitos? You bet!

Highlights from the Signature McWrap picnic:

– Anne Parks. The amazing Anne Parks. Not only did she give us an inside glimpse into how she chooses menu items for McDonald’s Canada, but she stayed with us through the entire luncheon, chatted about food, answered countless questions, and even gave us tips and tricks for making good food great. She was informative, engaging, and truly an expert in her field. Kudos Anne!

– Life is about options. I think many attendees (including myself) were surprised at just how customizable the new Signature McWrap really is. Grilled or crispy; hold the mayo or tomatoes, a little more spicy sauce, a little less lettuce… truly, you can create a wrap that complements your health and lifestyle choices.

– A terrific value. The Signature McWrap is HUGE! To tell the truth, I finished about 60% and then quietly stashed the rest away for later. Make no mistake; for just $4.99, you are getting a MEAL. I suppose it’s the little things – the whole wheat tortilla has fibre which fills you up; the generous portion of chicken has the perfect meat-to-veggie ratio, and the fixin’s such as bacon, tortilla strips and/or other fresh produce go a long way to make the McWrap hearty….

Today, We’ll #SavourtheFlavour with the NEW Signature McWrap!

May 23, 2013 By Lena

In just a few short hours, I’ll be co-hosting an intimate event with Anne Parks, Director of Menu Management, at a McDonald’s restaurant in Toronto. We’ll have a picnic-style lunch, chat menu inspiration and sample the NEW Signature McWrap. And best of all… I’ll have a chance to meet a few of my fabulous readers! It’s always so awesome to meet y’all in person – especially while devouring a tasty McWrap!

Now just in case you’ve been wondering how Anne adapts McDonald’s recipes to suit Canadian preferences and tastes, she chats about her role, and her day-to-day inspiration, in this neat little video:

And of course, we’ll continue the conversation this afternoon. If you’re on Twitter, be sure to follow the #SavourtheFlavour hashtag, where I’ll be sharing photos, highlights from the afternoon, and of course, all the juicy tidbits about the NEW Signature McWrap. Until then, have a great day!

Savour the Flavour: NEW Signature McWrap!

May 15, 2013 By Lena

Note: The following giveaway is open to Canadians only.

There are a few things I get really excited about:

1) Finding a $5 bill in an old jean jacket pocket.
2) Watching the sun stream through on a cloudy day.
3) Being given a choice. To me, choices = empowerment.

And speaking of choices, I’m so pleased to announce that on Tuesday, McDonald’s Canada introduced their NEW Signature McWrap! Now, you no longer have to sacrifice convenience to feel good about the food you enjoy – the new Signature McWrap combines delicious vegetables, juicy grilled or crispy seasoned chicken breast and tasty sauces in a whole-wheat tortilla.

Why the McWrap is Awesome:

– Each Signature McWrap is made with 100 per cent seasoned chicken breast (grilled or crispy) and served with delicious ingredients including shredded lettuce, crispy cucumber, and fresh tomato. So, busy moms on the go can enjoy a quick, convenient wrap and have a perfectly proportioned, balanced meal too.

– Anne Parks, Director of Menu Management for McDonald’s Canada, experimented with different recipes to complement the specific taste preferences of Canadians. Hence, the Canadian version of the Fiesta Signature McWrap had to have a crunch factor, which Parks created by adding chili lime seasoned tortilla strips. Canadians also love spicy food, says Parks, so she pumped up the heat in the Sweet Chili Signature McWrap. Parks also knew that a whole wheat wrap would be a hit in Canada. As a result, we are the first country to feature a whole wheat wrap for the menu item.

– The Signature McWrap is available in three mouth-watering flavours:

• Sweet Chili Signature McWrap – fresh cucumber and sweet spicy Thai sauce
• Fiesta Signature McWrap – tomatoes, chili lime seasoned tortilla strips, shredded Monterey Jack and light cheddar cheese and tomato salsa sauce
• Chicken and Bacon Signature McWrap – tomatoes and Jalapeno Monterey Jack cheese

However, the single most important reason that I’m so excited about the Signature McWrap comes down to one thing – choice. 80 per cent of lunch occasions take place on-the-go (The NPD Group/National Eating Trends) and as a busy Canadian mom, I love having the option of enjoying a delicious, satisfying, portable meal that offers something from every major food group. I appreciate being able to choose a spicy, Fiesta Signature McWrap if the mood strikes me – or, perhaps select my old standby, a Quarter Pounder with Cheese :) The introduction of the new Signature McWrap means that the entire family can satisfy their cravings – while making personal choices based on their tastes and nutritional preference. And since they retail for just $4.99 plus tax, they’re deliciously affordable, too. Now that’s a McWrap!

AWESOME ALERT! I have even MORE amazing news to share – next Thursday, May 23rd, I’ll be co-hosting an intimate event with Anne Parks, Director of Menu Management, at a McDonald’s restaurant in Toronto (Victoria Park and St. Clair location). We’ll have a picnic-style late lunch and sample the new Signature McWrap. You’ll have a chance to chat menu inspiration with Anne, and I’ll graciously help you taste test a delicious new McWrap (twist my arm!). Want to join us? Five (5) lucky Listen to Lena readers will receive an exclusive invitation to the event. You MUST be available for about an hour in early-mid afternoon on Thursday, May 23rd, and you’ll be responsible for your own transportation to/from the picnic. BONUS: We may have a savoury surprise or two up our sleeves!…