There are some celebrity endorsements I get – and some I don’t necessarily understand. Do I believe that Justin Bieber uses Proactiv? Sure! Now there’s one less pimply teenager. Britney Spears drinks Pepsi? Of course she does. After she walks barefoot into gas station restrooms.
But… Jennifer Lopez for Féria? Not on your life. I’m quite confident that no boxed hair colour has ever touched a strand of her hair – not since she left the block, that is.
So let’s just say that I was slightly skeptical when introduced to Heidi Klum’s newest endorsement – CLEAR Scalp & Hair Therapy beauty products. A supermodel… standing behind a drug store brand? Could I possibly believe that her gorgeous, perfectly coiffed hair is a result of a mass marketed beauty product… retailing for $4.99 each?
The Claim: CLEAR Scalp & Hair Beauty Therapy is a nourishing hair care line, with Nutrium 10, a rich blend of vitamins and nutrients. CLEAR feeds your scalp and gives you stronger, more beautiful hair in 7 days. Use CLEAR shampoo and conditioner for 1 week and it’s guaranteed you’ll get stronger, more beautiful hair – or your money back.
I’ll admit, I was intrigued. After being introduced to the line at Unilever Canada’s Be Groomed Be Gorgeous event back in November, I immediately liked three things: a) the science behind the formula, b) the luscious fragrance and c) Heidi Klum. Yes, I was swayed by the celebrity endorsement….