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RBC's Believe in Kids Pledge

When You Believe in Kids, They Can Do Anything

October 31, 2013 By Lena

Sometimes, I’m reduced to tears. While I’d hardly call myself the emotional type, my breakdowns are normally limited to Titanic-esque moments – few and far between. So I’m finding it really interesting that the following video (about hockey, of all things!) made my eyes well up with emotion. Yes, I may have had a quivering lip. And yes, it may have been Thomas’ sweet accent that did me in.

I suppose when it comes down to it, the sheer power of the message stems from the fact that children are our future: for our economic prosperity, the health of the planet and the hope of humanity. Kids need and deserve our complete commitment so they can be healthy in mind, body and spirit.

That’s why I’m proud to support RBC’s Believe in Kids Pledge; a five-year, $100 million commitment to improve the well-being of at least 1 million kids and youth.

The funds will be distributed among projects such as:

RBC Children’s Mental Health Project: Since 2008, the RBC Children’s Mental Health Project has helped hundreds of organizations dedicated to providing early intervention, increasing public awareness and reducing the stigma of mental illness.

RBC After School Project: Since 1999, the RBC After School Project has supported community-based organizations that provide children with a safe place to develop knowledge, social skills and self-esteem.

Sports: RBC has been a strong supporter of sports from the playground to the podium since 1947 because they know healthy, active youth contribute to great communities….

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Filed Under: Family Tagged With: children's charities, RBC Royal Bank, RBC's Believe in Kids Pledge

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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