Promenade Pep Rally Archives

Hands up if you’re THRILLED the kiddos are back in school? (*Waves hand furiously*)

Now that a routine has been established, the weather has cooled off and I can happily get rid of one of my offspring for a handful of hours each weekday, I’m in the mood to celebrate! It’s safe to say that Fall really is the hap-happiest time of the year.

Another reason to love the season? Fall fashion, of course! A few weeks ago, I shared with y’all information about the Promenade Pep Rally. Well, I’m happy to declare that the event was a huge success! We had everything from performances from the Argo Cheerleaders and the Choir! Choir! Choir! glee club to fashion tips (courtesy of yours truly) and an anti-bullying workshop to get kids ready for school.

Well, what about those fashion tips, you ask? You know I’d never exclude my readers from the goodness I shared with the audience at the Promenade. However, since my segment was 15 minutes, and that translates into a very long blog post, I thought I’d just present you with the highlights. Introducing…

Lena’s Top 3 Fashion Trends for Fall

1. Cobalt Blue. I simply can’t get enough! There is a vibrancy and starkness that looks completely modern, and, it complements a rainbow of colours so well. Surprisingly, it even looks great with other shades of blue – making it an all-time universal favourite. Design brands such as DKNY, Victoria Beckman, Iceberg, Nautica, Costume National, Moschino, and Lacoste all showed off this electric blue during their Fall/Winter 2013 collections.

Pictured above, women’s fashions from Sandro – a new retailer at the Promenade. Missed Milan Fashion Week? Not to worry – all the latest in ladies fashions and accessories from Italy and France can be found here. This is the perfect boutique to find the hottest in European trends for the office, a night out or a special occasion. Located on the 2nd level adjacent to Club Monaco.

I popped into the store during the Pep Rally and my jaw dropped to the floor. So many covet worthy pieces, including the cobalt blue shift dress pictured above. They have stunningly gorgeous fashions – pop in if you’re in the area….

Read this:

“Back to School is fast approaching! Visit the Promenade on Saturday, August 24 from 11am-3pm for the Promenade Pep Rally featuring the Argo Cheerleaders, fashion tips from Listen to Lena’s Lena Almeida, an anti-bullying workshop and performances from glee sensation Choir! Choir! Choir!”

Wait – what?? That’s right – if you live in the Greater Toronto Area, come meet me on Saturday at the Promenade! Discover what everyone will be wearing around campus this fall as I share back to school trend tips for the entire family. I’ll even demo the latest fashions from some of my favourite stores in the mall! Expect to see classic prints like houndstooth and leopard, chunky knits, military inspired looks, knee socks, platform shoes, bold blazers and crisp collared shirts in the classroom for girls. V-kneck sweaters, button down shirts, khakis, loose fitting cargo pants, graphic t-shirts, colourful shoes and printed sneakers are must haves for boys.

(Super Cool Moment: We recently had coverage in The Toronto Sun! There I am in all my fashionista glory >>)

The Schedule for the Pep Rally:

11:00am Promenade Welcome and introduction
11:05am Choir! Choir! Choir!
11:40am Back to School Trend Tips with Lena Almeida
12:00pm Toronto Argonauts Cheerleaders
12:10pm Leave Out Violence Anti-Bullying Workshop
1:05pm Toronto Argonauts Cheerleaders
1:15pm Choir! Choir! Choir!
1:50pm Leave Out Violence Anti-Bullying Workshop
2:10pm Toronto Argonauts Cheerleaders
2:20pm Back to School Trend Tips with Lena Almeida

And, if you are looking for back to school bargains, this Wednesday is a great time to shop: the Promenade is hosting an exclusive “We Pay the Tax” Event on Wednesday, August 21 from 5pm-9pm. Nearly 100 retailers will be participating and offering to take care of the taxes for you!

Some of the major retailers participating are: H&M, Old Navy, BCBG, Honey, Sandro, Simon Chang, Rinascimento, Town Shoes, Aldo, Aldo Accessories, Garage, Suzy Shier, Jack & Jones, Tristan, Lucky Brand Jeans, Little Burgundy, HMV, Gymboree Play Centre, Jacob, Davids Tea, M for Mendocino, Femme De Carriere, Bench, Costa Blanca, The Body Shop, Sears, Bath and Body Works, Sunglass Hut and numerous Food Court retailers to name a few. Visit www.promenade.ca for a list of all participating retailers.

I’d love to see y’all! If you are in the mall, be sure to stop by and say hello :)

Fall 2013 Fashion Trends: Promenade Pep Rally

Get Pumped for BTS: The Promenade Pep Rally!