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Proctor and Gamble

Beauty and the Marketing Beast

November 9, 2012 By Lena

Yesterday, I had the distinct pleasure of attending the #PGMom Influencer Event at the Four Seasons Hotel in Toronto. Although I missed most of the day due to scheduling conflicts, I was able to breeze in for the last two sessions. And since both centered around beauty (makeup/hair) I was in seventh heaven.

(Disclaimer: I have joined the #PGMom program as a beauty blogger; hence, I will mostly be covering their beauty brands – CoverGirl, Olay, Pantene, Clairol, Herbal Essences, Secret and Head and Shoulders.)

The first session was a trip through the P&G Product Mall, where I had a most wonderful makeup chat with Diana Nguyen, the Communications – Brand PR representative for Proctor & Gamble. We talked about everything from the latest products to how every teenage girl’s first compact is a CoverGirl Clean Pressed Powder compact (I used the blue one – oil control – from grades 10 through 12). I even pulled the CoverGirl Brow & Eyemakers Duo out of my purse – yes, I travel with an eyebrow pencil!

Next, a sit-down session to “Meet the P&G Beauty Experts”. Well, I was more than a little excited to meet Greg Wencel – CoverGirl pro and celebrity makeup artist. Hello! He’s worked with Carrie Underwood, Taylor Swift, Lisa Ray and Katy Perry, to name a few. I secured a seat in the front row, excited to pick up the best tips and tricks.

It wasn’t what I expected.

Of course, he did have wonderful advice to share. After all, he’s a bloody genius! Much respect to him. However, I was slightly turned off by the undertone of his messaging –

We know Moms are busy…. 
Don’t always have time to put best face forward…
Looking for tips to incorporate into quick makeup routine…

Well, he is correct in a certain respect – Moms ARE busy. And many Moms don’t have the time or desire to apply makeup every day – and frankly, some aren’t even interested in doing so. Fair enough.

But there’s also a large portion of us who MAKE THE TIME. I arrived at the event with a full face of makeup – artfully sculpted brows, winged eyeliner with smoky eyes, a sweep of bronzer highlighting my cheekbones and dewy, shiny lips. Yes, I am busy – and I am short on time. But I will find the time to complete my beauty ritual; it’s just a part of who I am and who I’ll always be. I don’t need quick tips. I don’t have a quick makeup routine….

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Filed Under: Beauty Tagged With: #PGMom, Beauty, CoverGirl, Proctor and Gamble

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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