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L'Oreal Paris

Summer Beauty: L’Oréal Paris

July 18, 2011 By Lena

Note: The following giveaway is open to Canadians only. 

I know a lot of beauty junkies have been waiting for this one… it’s L’Oréal Paris, baby!

“As the biggest beauty brand in the world, L’Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L’Oréal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include for example Andie MacDowell, Beyoncé Knowles, Diane Keaton, Penelope Cruz, Aishwarya Rai (pictured right), Eva Longoria, Milla Jovovich, Laetitia Casta et Heather Locklear.”

Who doesn’t have a stash of L’Oréal goodies in their makeup bag? I’ve long been a fan of Colour Riche Lip Gloss, and their Sublime Bronze Self-Tanning Lotion is THE secret to perfectly bronzed legs. In fact, I’m willing to bet that every reader has a favourite L’Oréal beauty product (or has dabbled in a little Superior Preference… shhh… I won’t tell).

I was beyond excited to receive some of L’Oréal’s hottest items for summer:

Pictured, from left to right: Infallible Eyeshadows*, Voluminous Million Lashes Mascara, Sculpting Blush Duo in Light, Sublime Mousse Haircolour in Pure Darkest Brown, Colour Riche Gloss in Chocolate Obsession, EverSleek Frizz Taming Creme Serum, Infallible Eyeshadows*.

*Details below. 

The first thing I did was pack away the Sublime Mousse Haircolour for when I dye my hair back to my natural colour ;) But from there, I was like a kid in a candy store!

Introducing Infallible Eyeshadow! These NEW shadows contain ultra concentrated colour pigments for an intense colour finish. They all have a cool, silvery shimmer that make your eyes POP with expression! The formulation combines the comfort of a cream with the ease of application of a powder.

(Click picture to enlarge.)

My jaw almost dropped to the floor when I swatched the first four shadows dry. Saying that the colours are intense is an understatement. These shades are VIVID – shy girls need not apply (pun intended, ha!).

“Eternal Black” has a crazy holographic shimmer that I simply must get on my eyes before I lose my resolve. I was incredibly surprised at the creaminess of the shadows; the particles have a mineral feel and melt gently on your fingertips. The result is a luxurious, velvety texture.

I rocked a decidedly safer look by mixing “Forever Pink” and “Hourglass Beige” for a pretty day look. A bonus: these pics were taken almost 10 hours after the application, giving credibility to the claim that the colour lasts for up to 24 hours. You may click the picture to enlarge.

Did you happen to notice how amazing my eyelashes look in the above photo? That’s the magic of the NEW Voluminous Million Lashes.

“The built-in Clean Sweep Wiping System wipes the brush free of clumps leaving the perfect amount of mascara for an ultra-volumized clean lash look. The Millionizing Brush evenly thickens lashes from root to tip. The result? Lashes look so multiplied, so clean, it’s like seeing millions.”

I’m a self-proclaimed mascara junkie and I give this product two thumbs way up. It makes your lashes look a mile long and does wonders to coat every lash from root to tip. Drugstore mascara over department mascara? Yes please!

Finally, this Treasure Troll has great hopes for the EverSleek Frizz Taming Creme Serum. Will report back once I’ve had a chance to put it to the test!


L’Oréal Paris products can be found at all major grocery and drugstores across Canada, and online at Well.ca.


One lucky Listen to Lena! reader will win ALL of the products that I received for review, for a total value of $150!

To enter, simply leave a comment with a recommendation for your favourite L’Oréal product (please be detailed!). If you’ve had yet to experience L’Oréal (shame on you!), you can visit L’Oréal Paris online and choose three (3) products that you have your eye on.

You can also qualify for extra entries! Remember, you must leave a separate comment for each. You can:

(1) Follow my blog, Listen to Lena! (2 extra entries!)
(2) “Like” Listen to Lena! on Facebook
(3) NEW Follow Listen to Lena! on Twitter
(4) “Like” L’Oréal Paris Canada on Facebook
(5) Follow L’Oréal Paris Canada on Twitter
(6) Tweet daily: Please use this L’Oréal Paris Giveaway Tweet.

I’ll draw for a winner on August 14th. Good luck everybody!

Check out all of my Summer Beauty & Fashion Guide Giveaways Here!

Filed Under: Beauty, Contests Tagged With: L'Oreal Paris, makeup, review, Summer Beauty and Fashion Guide

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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