If you’re a parent with tween-to-teenage children, chances are you’ve heard of We Day.
(Even if you’re not – please read on. This is important… and most inspiring.)
“We Day is Free The Children’s annual “youth empowerment” event. Held in cities across Canada, We Day motivates youth to take action on local and global issues. Since 2007, thousands of Canadian students have attended We Day events, which feature speeches and performances from global leaders, social activists and public figures. Each student group that attends is asked to make a commitment of one local and one global action throughout the year in order to help create positive change in the world.
We Day Toronto took place at the Air Canada Centre on September 28, 2012. It was attended by 20,000 youth and educators. Speakers and performers included Jennifer Hudson, Nelly Furtado, Al Gore, Hedley, Justin Trudeau, Martin Sheen, and Shawn Desman.” Source
I’m pleased to share that TELUS has partnered with Free The Children and We Day since the inaugural We Day event in 2007. Since then, the partnership has continued to grow, with TELUS contributing more than $3 million to Free The Children initiatives. In 2012, TELUS built on this commitment by becoming the national co-title sponsor of We Day.
Last month, partnering with Samsung Canada, they invited select bloggers and their guests to experience the splendor of We Day in person. As my children are too young to fully understand the significance of the event, I turned to one of my favourite social media enthusiasts – Robin Edwards from Shop With Robin – to cover the day. Here’s her recap of the truly inspirational event….