children

The Cindy Crawford.

October 9, 2014 By Lena

“What’s this?” Reid asks, pointing to his upper lip.

“It’s just some dirt,” I reply, licking my finger and wiping it across his face.

The speck of dirt does not vanish.

“Huh.” I frown, bending my face close to his for a more in-depth inspection.

“Oh!” I exclaim, smiling at him. “I think you have a little birthmark!”

He looks at me, thoughtfully, digesting this strange new word. Turning toward the mirror, he once again rubs at his face, trying to remove the mark.

“Leave it,” I admonish. “It’s not going to go away. It’s a tiny little mark and now it’s part of your face. It’s beautiful! It’s a Cindy Crawford!”

He looks at me like I just told him that Santa Claus eats reindeer kabobs for dinner.

“I DON’T WANT THE CINDY CRAWFORD!” he yells, horrified.
Oh Reid, you don’t know how beautiful you are.

Introducing: Jump Kids World!

January 26, 2012 By Lena

If I had to list the top three requests I receive on a fairly regular basis, they would have to be:

1) Do you wax, pluck or thread your eyebrows?
2) Can you please send me the link for your Spiced Pear Cake?
3) Where can I find affordable – and stylish – kids decor in Canada?

While the first two questions are very easily answered, I’ve always struggled with the third. Truth is, it’s not hard to find affordable kids decor in Canada; if you’re looking for bright basics and uninspired styling, just about any major retailer will have you covered. But what about contemporary design? Bold prints and bright patterns? Adorable that borders on edgy? Sure, a certain Swedish furniture giant usually gets it right, but the fact is, locations can be hard to come by for Canadians – and I don’t recommend driving 2 hours to pick up a $6.99 “KUSINER” box.

And so from the team of designers at Joe Fresh (squee!), introducing Jump Kids World – a line of decor, furniture and accessories that give kids a chance to design their own lives. From Decor Hooks to Animal Storage Cubes, Interlocking Mats to Character Hooded Towels, there are over 60 new pieces that will take your child’s living spaces from drab to fab in moments – at incredibly, ridiculously, too-good-to-be-true affordable prices….

Are You a Stickhead?

December 11, 2011 By Lena

Okay, let’s do this. Stickheads are:

1. Super cute hockey stick-themed hats for boys and girls.
2. Proudly made in Canada and a portion of all sales are donated to three charities that support children playing sports, cancer and the environment.
3. Created from soft, cozy 100% polyester, anti-pilling polar fleece.

and… KIDS LOVE THEM!…