This Holiday Season, Send Your #WellWishes

We do Christmas a little differently around here.

You see, for years, my boys have been spoiled – the fringe benefits of having a mom who works in social media. Toys, games – even trips to exotic locations – they show up on the doorstep, and in my inbox, with regularity. And while I won’t apologize for working hard to earn these opportunities, I am sensitive about how they impact my boys’ egos, lifestyle perceptions, and sense of entitlement.

So, during the holidays, I impress on them that it’s a chance to give back for all the wonderful products and experiences they’ve received throughout the year. And they rise to the occasion – they select items to gift and donate, have a generous heart and are happy to spread the joy of the season. I truly could not be more proud.

But what makes our Christmas different? Santa actually bypasses our chimney so he’s able to gift the toys to other boys and girls who are in need. Ryder and Reid understand this, and as such, expect only simple presents from immediately family – pajamas, socks and *maybe* a small LEGO set. I love that they don’t anticipate a mountain of toys; instead, they look for ways they can give back.

This year, I’ve found the perfect way to celebrate the season – we’re sending #WellWishes to children in hospitals, in support of Children’s Miracle Network.
Here’s how you can participate:

1) Kraft Canada will donate $1.00 (up to a maximum of $50,000) to Children’s Miracle Network with your purchase of any Kraft product from Walmart Canada. Or,

2) Send your #WellWishes to children in hospitals on Facebook, Twitter or Google+, remembering to use the hashtag. For every social mention, Kraft Canada will also donate $1.00. 

In 30 years, Children’s Miracle Network has raised $4.7 billion, most of it $1 at a time. But the need is ever-present. Right now there’s a Children’s Miracle Network member hospital working to save the lives of kids in your community. In fact, 62 children enter a Children’s Miracle Network Hospital for treatment every minute — that’s one child every second. Some are battling cancer. Some are suffering from a traumatic injury. Others require constant care because they were born too early, or with a genetic disease.

This season, it’s easier than ever to give back. While you’re grocery shopping for your Christmas feast, consider Walmart, and Kraft products. And when chatting on social media, please take a moment to send well wishes to children spending the holidays in a hospital. Your thoughtfulness and generosity are so very much appreciated.

Can we count on you to help out?