In today’s busy, fast-paced, technologically-advanced (obsessed?) world, it’s easy to go days – even weeks – without having face-to-face contact with friends, family and neighbours.
Guilty, as charged.
And while it may seem normal to us, we’re actually missing out on the amazing benefits that direct connections provide, such as learning, happiness, resilience and longevity. Think about the spring in your step after a coffee date with girlfriends. Or the smile on your face following some uninterrupted family time. And now imagine how much healthier you’d feel if you made this a habit.
To help celebrate the happiness and joy connections bring to our lives, Cheerios has launched the Cheerios Effect.
You might ask yourself, what does cereal have to do with human connections? Well, the Cheerios Effect is a real scientific principle that is nicknamed after the cereal. The principle highlights the fact that if you drop two Cheerios into a bowl, they’ll always eventually float together and connect. Because just like those two tiny, floaty little Os, we’re all drawn together. In fact, we’re hard-wired to connect with those around us; nothing could be more natural.
And no matter who you are, where you live, or who you choose to share your life with, Cheerios believes that everyone is worthy of love and connection.
Share your personal connection story at CheeriosEffect.ca, where each unique story will be brought to life with a personalized video of Cheerios connecting in a bowl. And, join our #CheeriosEffect Twitter Party on Thursday, November 20th at 8:00pm EST, where we’ll celebrate all those connections that add value, happiness and health to our lives.
In addition to an uplifting, inspiring chat, we’ll have some amazing prizes up for grabs, including 6 x $75 Visa gift cards (plus three boxes of Cheerios), and a grand prize of a $200 Visa gift card, with six boxes of Cheerios.
RSVP below for a chance to win, and see you on Thursday night!
*Please be sure to enter your Twitter Handle “@yourTwitterhandle” in the Link/Blog Title field, and your Twitter URL “www.twitter.com/yourtwitterhandle” in the Link Field*
I love the visual of two cheerios floating together.
Mine made a little fish bowl and turned into a Cheerios bowl, omg it is so cute!! Can’t wait for your party!! :)
Thanks so much for the party! I’ve loved Cheerios since I’ve been a baby!
I love their TV ads – very heartwarming ;)
Have fun at the twitter party everyone !!
Lovely idea behind this promotion. I enjoyed sharing my story!
This was such a great campaign! I loved following it!