1. A brand ambassador is a marketing term for a person employed by an organization or company to promote its products or services within the activity known as branding. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.
I am an Aveeno Active Naturals Ambassador. And I am proud to align with this company because I have confidence in the products, trust in the brand, and most importantly, an affinity for quality skin care essentials.
Why do I feel it’s a partnership made in heaven? Let’s just dissect this line: “The ambassador is meant to embody the corporate identity in… values and ethics.” By reading this, I am to assume that Aveeno selected me as an ambassador because they believe my values and ethics align with THEIR own. And while this is a true statement, I’m so proud to share with you an example of how Aveeno’s values are aligned with MY own – and how that is a beautiful thing. Please read on for an example of excellence in blogger/brand relationships.
It has been a cold, unforgiving winter in Toronto. Many have used the term “Polar Vortex” to describe the relentless, bitter cold temperatures that we’ve experienced. Now you may not know this, but Ryder attends private school. A small, primary campus of an accredited Montessori school that offers an enriched curriculum and differentiated teaching and learning experiences designed to engage each student’s unique learning style.
They also offer a pretty awesome pick-up and drop-off service; I simply pull into the front of the school, and a teacher removes Ryder from the car and takes him to the class, or, brings Ryder to the car and ensures he is seated so I can secure him in. While this is an added convenience or “perk” of the private school system, the reality is, rain or shine, sleet or snow (or Polar Vortex), the teachers at Ryder’s school face the elements every single day in order to bring our children safely to our warm, dry vehicles.
So, I began thinking, what could I do to say thank you? You know that it’s within my ethics and values to give back to those who deserve recognition, and one of the wonderful benefits of blogging is that I’m able to connect with brands who can help me reward those special people. Hence, I used my partnership with Aveeno as an opportunity to give back to the handful of special teachers at Ryder’s school. Specifically, I mentioned that it’s been a particularly rough winter up north, and if they could spare a few Aveeno Active Naturals pampering products (body care, hand lotions, etc), it would be a great way to help rescue, repair and remedy their winter-beaten skin in time for the warmer temperatures ahead (in theory; it’s -24°C with the wind chill right now!).
What did I expect? Oh, I don’t know. Maybe a box containing a handful of hand creams (their Intense Relief Hand Cream is THE BEST thing since sliced bread) or a bag full of Daily Moisturizing Body Washes (which is also my go-to all year round). I let Aveeno’s amazing PR team know that there were about 8-10 teachers in total that manned the front door on a rotating basis. So… about 8-10 hand creams, right? That’s what I expected.
What I didn’t expect? THIS.
A beautifully decorated basket chock-full of Aveeno Active Naturals Skin Relief products – everything from Creamy Moisturizing Oil to Positively Nourishing Smoothing Body Wash and more. It was thoughtful, it was generous, it was completely unexpected – and it is so, so very much appreciated.
And that’s when it occurred to me: Aveeno had chosen me to be a Brand Ambassador because they believe that I am aligned with their values and ethics. But with just one simple email from me – a simple request with no major expectations – they proved that they are aligned with my values and ethics as well; that they understand, respect and champion my principles and judgement. When I wrote “I’d like to thank the special teachers at my son’s school”, they took that as an opportunity to show me that my causes, concerns and goals are just as valid as their own.
And THAT is what an ambassadorship is all about.
Thank you Aveeno for helping me to acknowledge the care, dedication and resilience shown by Ryder’s teachers every single day during the student drop-off and pick-up. Being in the cold during each child exchange is certainly no picnic! I hope the body care products provide some much needed TLC.
Amazingly generous of Aveeno! So very nice of you to thank the teachers in this way too.
Thank you :) Love working with Aveeno!
I use Aveeno too. Great skin products for this cold weather.
Aren’t they fabulous? I am currently addicted to their Skin Relief Healing Ointment. It’s serious winter repair!!
Chandra Christine O'Connor
sweet. they have good stuff
They certainly do!
Judy C (Judy Cowan)
WOW, that is amazing! Love Aveeno products!
Thanks Judy, me too!
Jealous! I love Aveeno!
Aveeno is amazing :)
Teena in Toronto
I love their products.
Happy that you’re a fan, Teena!
Amazing! What a great blogger/brand coupling!
Absolutely! Couldn’t agree more.
I love Aveeno products and their Daily Moisturizing Cream is my fav. I can’t believe their generosity and good thinking on your part to thank the teachers this way. You are a great ambassador of their products!
Thank you so much Marissa! Really appreciate it.
wow. now that’s a gift basket.
It’s fabulous, isn’t it?
Wow! I love Aveeno. I don’t know if it’s in your basket but they have a foot soak I put in a foot machine I have and it’s amazing! That is quite the basket I would be jumping up and down for sure. Gorgeous basket!
I’ll have to peek in and see, Doris! Thanks for the tip!
wow! that’s quite the gift basket, you must be very happy, I haven’t tried all of their products but the ones that I have I love, I love the fact it doesn’t feel greasy and it really does help with my dry winter skin
Absolutely. Completely trust Aveeno for their dry skin therapy – they are tops.
Oh wow! haha they really did go all out :) Congrats on your new endeavor with Aveeno! They are an amazing brand
They are! And I’m happy to be aligned with them!
Wow is that ever a fully stocked basket! Congrats! Ive always loved their baby line
My kids grew up with their baby line :) It’s tops!
Very generous of Aveeno and lovely of you to take the time out to thank your son’s teachers. I am sure it is greatly appreciated. I love using Aveeno products especially on my kids.
Thanks Tricha! And yes, Aveeno Baby is magical :)
It’s so lovely that you’ve partnered with companies as generous and thoughtful as you are.
Thank you Victoria :)
La Cuisine d'Helene
This is so great!
Thank you! Appreciate it!
Wow ! Makes me rethink my brand of skin care…. I am running short on hand cream and body lotion, so next time I go to get some it will definitely be Aveeno !
It sure was a match made in heaven for both you and Aveeno ! :)
Amen, Flora! And yes, please do check out Aveeno – I’m positive you’ll love the products.
Nice Lena!! I’m sure the teachers will be thrilled!!
Hope so, Allie! It’s the least I could do!
Wow ! That is so nice – of you and of Aveeno!
I have a gift pack of Aveeno from Christmas that I have yet to open… just waiting to finish up the stuff we are using now. Good to hear their hand cream works well.
works, and has a light scent!
Yes it does!
You will love the hand cream NT – it’s one of their best products!
Wow how awesome! I love aveeno!
Thanks Darrah – me too!
Aveeno makes great products, and how cool that they were so generous.
Isn’t it great when a company makes great products, and is great too!
Wow! That is awesome of Aveeno to do! So generous, definitely a wonderful company :)
Thank you Melinda :)
aveeno has the absolute best baby diaper rash cream. its the only one that worked on the rare diaper rash my oldest got. its also the one I insisted on using for my youngest because I didn’t want to test a lot of cheaper rash creams when I knew a good quality one already. (yes I know everyone is different and he might have been fine with penaten or something else and I might have tried them if aveeno didn’t work for him the first time but why retest all the brands for every kid.)
Thank you so much for the testimonial Francine! Great to hear your feedback!
That is one awesome & generous basket. I also like the Aveeno brand.
What a wonderful gift Aveeno has given both you and the teachers. It’s so nice seeing bloggers and brands who get what this relationship building is all about. Thank you for sharing!
Couldn’t have said it better Julia, thank you!
I love Aveeno , only lotion I trust on my children <3
Love that! Thanks Cassie!
Aveeno has great products, and my husband has had great luck with the Aveeno for Exzema.
Thanks for all the info, Lena!
You’re very welcome! Happy that you love Aveeno!
Aveeno is a favorite for me and my family with our dry and sensitive skin. I can’t believe that huge basket of goodies you got!
That’s wonderful! I really enjoy the products they make. :)
Wow now that is a basket!!! the hand creams are my favourite!!!
I love Aveeno its get me thru the winter with my dry itchy winter skin
Debbie White Beattie
Aveeno has a lot of fabulous moisturizing creams. I like them especially in the winter when my skin is the most dry