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And Now, A Word from Our Sponsor

December 15, 2013 By Lena

Hello Friends!

So wonderful to have a moment to chat with you. With the hustle and bustle of the season, I realize that it’s been a long time since I’ve had an opportunity to just write for the pure enjoyment of writing… which technically, is the reason I’m blogging today.

I took a peek at my site this morning, and was pretty surprised by the amount of sponsored content. Normally, I pride myself on having a good balance of organic posts (fashion boards, beauty reviews, my boys’ exploits and more) to sponsored (brand-driven) posts. However, with the holidays right around the corner, it’s no surprise that many companies are jostling for advertorial space on popular Canadian blogs, including my own.

So here’s the deal. I know that I’ve been talking about brands lately. Between Twitter Parties, sponsored posts and reviews – not to mention home renos, shopping experiences and travel – I agree that my organic posts are sorely lacking. However, sponsored content pays my bills, gives my children experiences they wouldn’t normally have, and enriches my life through product and service discoveries. Hence, I’m asking you to please bear with me during the holiday season as I navigate through my list of “to-do’s”. I too am looking forward to the new year, with a less crazy content calendar, and more time to write simply for the pleasure of writing.

In the meantime, please know that I put the same dedication and creativity into writing sponsored content, always with the aim of making the article entertaining and informative for you. Thanks for sticking with me through the busy holiday season! When things settle down, I promise to post a colourful beauty board (did you check out my Radiant Orchid roundup?) and share those predictable, unavoidable “Only Lena!” moments. Hugs and Kisses, friends!

P.S. I’ve made the monumental decision to spend every evening watching holiday specials with the boys. Hence, if you find me MIA on social media this week, it’s because I’ve treated myself to a peppermint hot chocolate, fuzzy pink slippers, and two boys who believe in the magic of Christmas. Sounds like the perfect way to savour the season!

Filed Under: Lifestyle Tagged With: Christmas, creative writing, Family, Lena, sponsored content

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Reader Interactions

Comments

  1. loriag

    December 15, 2013 at 3:46 pm

    Looking forward to seeing more of your posts!

    • Lena

      December 15, 2013 at 5:26 pm

      Thanks so much!

  2. Marissa

    December 15, 2013 at 4:32 pm

    Lena, you have been gifted with the talent for writing amazing posts and I have thoroughly enjoyed reading them! Thanks!

    • Lena

      December 15, 2013 at 5:27 pm

      Thank you so much Marissa – that means so much to me!

  3. Judy C (Judy Cowan)

    December 15, 2013 at 4:38 pm

    Glad to hear that you are taking time to enjoy the magic of this season with your boys, they are only young once so enjoy every moment of it :) Lots of time for writing in the New Year!

    • Lena

      December 15, 2013 at 5:27 pm

      Yes, I think so too! Now I just need to knock off about 15 posts between now and Christmas, eek!

  4. Lindsay T

    December 15, 2013 at 4:58 pm

    When you include giveaways and twitter parties with prizes, I LOVE reading your sponsored posts!

    • Lena

      December 15, 2013 at 5:27 pm

      Hahaha good point! Thanks Lindsay!

  5. MrDisco

    December 15, 2013 at 7:27 pm

    Happy Holidays

    • Lena

      December 22, 2013 at 9:47 am

      Same to you!

  6. Flora M

    December 16, 2013 at 6:50 pm

    Your posts are always entertaining Lena, sponsored or not :o) I enjoy reading them all. Enjoy watching the Christmas specials with the boys – that peppermint hot chocolate sounds yummy too :o)

    • Lena

      December 22, 2013 at 9:47 am

      Thank you Flora :)

  7. Victoria Ess

    December 21, 2013 at 2:06 pm

    In my view, Lena, even your sponsored posts often sound incredibly organic, as you incorporate a personal touch into everything you write! Your blog is ALWAYS a joy to read! Enjoy your holiday specials :)

    • Lena

      December 22, 2013 at 9:47 am

      Thank you Victoria! Really appreciate it.

  8. Chandra Christine O'Connor

    December 31, 2013 at 8:01 am

    Im trying to catch up on my reading being away sure puts a damper on it. your blogs are like a good book to me once I start its hard to put down, or shut off :). Happy New Year. 12 am I’ll be banging my pot and yelling happy new year outside. since this is our first new years at our new home, always wondering what the neighbors will be thinking hehe

    • Lena

      January 5, 2014 at 7:28 pm

      :) Thanks so much for being a great reader, Chandra!

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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