Imagine a Better Toy…

When we first had kids, my husband and I were little prepared for what was ahead. The sleepless nights; baby’s refusal to eat; the time spent in doctor’s offices for runny noses and upset tummies. But through it all, we persevered, just as most parents do.

And as the boys grew, we in turn grew as parents. Now, I don’t Google every symptom, nor do I stress over peas left on the plate. My husband turns a blind eye to the scratches on the hardwood, and we rarely get worked up over stepping on a stray toy. (Except those die cast Disney Planes toys by Mattel. It’s like stepping on a bed of nails! Worst feeling ever.)

I fondly remember buying the boys their first Hot Wheels race car track. It was the first “non-baby” form of entertainment we owned, and we were deliriously happy to put it together. My husband and I looked at each other, both realizing at exactly the same time, that as the kids became older, their toys got better and better.

Of course, even at the time, we couldn’t imagine a better toy. Until we discovered Imaginext, that is.

“It’s a great age, this “pre-cool” period. Your child wants action and adventure—to feel like a big kid. But you’re careful about what they play with—and probably looking for toys that encourage imagination as well as being fun!

It could be a classic, familiar tale. Or an all-new adventure with heroes and villains, comedy and drama. You’ve seen how your child responds—getting caught up in the story, wondering what will happen next, taking charge and helping events along. With good stories, growing imaginations and themed toys, kids can see how they fit into the world. They get a chance to re-create real-life situations, learning about themselves and others. They develop thinking and problem-solving skills. And so much more.”

Today, we have holes in our drywall, and rips on our leather chairs. We have stains on our carpet, and dings in our hardwood. And we can attribute them all to our boys attempting to re-create situations that they’ve seen in their favourite movies with Imaginext toys. Because sometimes their greatest adventures are created in their own mind with an action figure in hand.

*Hot off the Press!*

This holiday season, Imaginext Rescue City Center is the hottest playset for gift giving! There’s so much to discover in this action-packed city. At the bank, kids can turn a figure left on a disk to open the vault door or turn it right to drop a gate to block the front door. Role play skills develop as kids create their own rescue adventures – from protecting the gas station, bank and hotel to manning the fire station, police station and hospital, there’s action around every corner!

Bonus: Imaginext is turning on the adventure by introducing the new Ed Venture webisodes featuring Ed and his friends as they discover worlds of adventure as firefighters in Hot Time in the City and as a knights in Through the Crystal Eye. Simply visit www.imaginextadventure.com, where you’ll have a chance to view the webisodes – and enter a spiffy contest! Register to play Turn on the Adventure, where contestants will be entered to win 1 of 5 Imaginext prize packs valued at $300 each!  Each prize pack will include: Imaginext Rescue City Centre, Imaginext Mega Apatasaurus, Imaginext Eagle Talon Castle, Imaginext Batcave and Imaginext Monsters U Scare Floor (pictured above, with my little guy giving his best scare).

And now… it’s time to Turn on the Adventure!

I receive special perks as a part of my affiliation as a Fisher-Price Play Ambassador with Mom Central Canada.
The opinions in this blog are my own.