Listen to Lena

Perfecting the Art of Conversuasion

When You Believe in Kids, They Can Do Anything

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Sometimes, I’m reduced to tears. While I’d hardly call myself the emotional type, my breakdowns are normally limited to Titanic-esque moments – few and far between. So I’m finding it really interesting that the following video (about hockey, of all things!) made my eyes well up with emotion. Yes, I may have had a quivering lip. And yes, it may have been Thomas’ sweet accent that did me in.

I suppose when it comes down to it, the sheer power of the message stems from the fact that children are our future: for our economic prosperity, the health of the planet and the hope of humanity. Kids need and deserve our complete commitment so they can be healthy in mind, body and spirit.

That’s why I’m proud to support RBC’s Believe in Kids Pledge; a five-year, $100 million commitment to improve the well-being of at least 1 million kids and youth.

The funds will be distributed among projects such as:

RBC Children’s Mental Health Project: Since 2008, the RBC Children’s Mental Health Project has helped hundreds of organizations dedicated to providing early intervention, increasing public awareness and reducing the stigma of mental illness.

RBC After School Project: Since 1999, the RBC After School Project has supported community-based organizations that provide children with a safe place to develop knowledge, social skills and self-esteem.

Sports: RBC has been a strong supporter of sports from the playground to the podium since 1947 because they know healthy, active youth contribute to great communities.

My new friend Thomas is a keen reminder of the confidence, discipline and vitality that sports programs can bring to our youth. But without skates to lace, volunteers to lead, coaches to inspire and ice to play on, the game of hockey could not happen. The RBC Play Hockey Grants program will fund projects that keep hockey vibrant in communities across Canada – and keep Thomas in net for his team.

RBC Believe in Kids Pledge is the largest single social commitment in RBC history, and I applaud them for their focus, consistency and willingness to create positive outcomes for kids and youth. The Believe in Kids Pledge is a reliable source of funding for organizations and programs throughout Canada, and I’m excited to see the future stars that emerge from today’s contributions. Perhaps I should track Thomas down for his autograph now?

For more information, visit rbc.com/kids.

 This post content is sponsored by Royal Bank of Canada. The views and opinions expressed herein are my own and not those of Royal Bank of Canada or any other party and do not constitute financial, legal or other advice. 

Reader Interactions

Comments

  1. I didn’t know that RBC was involved in all this, good for them. Very touching video. We should all believe in kids like RBC does!

  7. great video, he is going to have a lot of girls chasing him if that accent sticks to him. what a cutie.bravo RBC

  9. That video was so touching. I always think it’s nice to find out that a big business is giving back to the community in a meaningful way. Good for RBC!

  10. As an employee of RBC I’m particularly happy to read this post and to see these initiatives get more spotlight. The more awareness we create the more kids whose lives we can touch. Thanks Lena!