I’m a product junkie. I bounce from brand to brand, always looking for my next favourite product. Ahem – have you seen my stash of lip balms?
If it’s on sale, I’ll try it out. If it’s slapped with a “New and Improved!” seal, I’ll give it a go. I’ve found some of my favourite products through trial and error; Rimmel Kohl Eye Pencils and eos Shave Cream, to name a few.
However, a few nights ago, it dawned on me that there is ONE product that I’ve never dared to cheat on. Through thick and thin – lured by coupons, sales, or manufacturer claims of superiority – I simply haven’t wavered in my loyalty or trust. And, it happens to be a brand that I’ve used on the two individuals who matter most to me in life – my two boys.
The product is Pampers.
This post is written on the heels of Reid meeting a major milestone (TMI alert!) – last night, he pooped in the big boy’s toilet for the very first time! Finally, our potty training efforts have started to move from abysmal to mildly successful. Yes, I can see the light at the end of the tunnel, and it’s been a damned long tunnel.
Hence, it’s with bittersweet joy that I announce that my relationship with the one product I’ve never considered substituting – the one brand I’ve trusted for over 5 years between 2 boys – is slowly coming to an end. But, I do have a purpose for writing this post –
It’s for every new mom or mom-to-be. I see you, cruising through the diapers aisle, mentally checking out the goods. I see you comparing diaper counts and whipping out your phone to calculate the cost-per-diaper. I see you lifting the store brand of diapers, wondering if they’ll do. I see that little wrinkle in your frown as you decide which diaper will adorn the behind of the precious little life you’re in charge of.
And I’m here to say, “Buy Pampers”.
How can I be so confident in my recommendation? Well, it’s more than just because I’ve used them on my own children and endorse them with enthusiasm and without hesitation. And it’s more than the fact I was a Pampers baby myself. It’s because I’ve been privy to a little insider information… a coveted look behind the scenes, if you will…
Back in June, I was treated to an exclusive tour of the Pampers facility in Cincinnati, Ohio.
As part of my affiliation with the Proctor & Gamble #PGMom program, I had an opportunity to witness the science behind the brand. Ever wonder if those “leak proof” commercials are staged? Or if the rigorous performance testing they undertake is valid? Thanks to an interactive demonstration with Joann Hoover, Principal Researcher at Pampers North America Research & Development, I can honestly say I’m a believer.
First, Joann instructed our private group (just myself and two lovely P&G PR peeps) on the anatomy of a Pampers diaper. We learned some scientific and not-so-scientific terms (the side flaps are called “ears”) and even had a chance to experience the textures of every layer of material that goes into constructing the diaper.
Next, Joann showed us just how quickly Pampers absorbs liquid – and I’m talking seconds. Rest assured, when you see the elapsed time tests on Pampers commercials, they aren’t messing around – as soon as your baby wets his/her diaper, the liquid is almost instantly pulled away by the absorbent core, keeping them dry and comfortable. It’s quite magical, really. (Side note: Yes, we may have been wearing Pampers material shaped as oven mitts.)
Of course, an absorbent diaper is only good if it’s strong enough to handle the most agile babies and toddlers, and we stretched the heck out of those ears to demonstrate their flexibility. On top: Pampers stretch capacity, and on the bottom: the leading competitor. Not that much of a competition, if you ask me.
Finally, I had a front row seat to the coveted dry skin test. After topping up two diapers (Pampers on left, leading competitor on right) with copious amounts of blue liquid, Joann carefully calculated the exact amount of pressure in weight that an average child exudes when sitting on a very full diaper. After 60 seconds, you can see what your child’s skin is exposed to.
With Pampers? Nothing but the driest baby bottom. The leading competitor? Time to break out the diaper rash cream, because that baby bottom would be WET.
And so I have a newfound respect and strengthened love for Pampers. Yes, the familiar green box in the corner of the room will soon hold memories of the past. But you know what? I’m now certain – more than ever – that trusting my babies’ bottoms to Pampers is one of the best decisions I’ve ever made as a mom.
What’s that Reid? Someone has to use the potty! Off to continue the adventure!