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Perfecting the Art of Conversuasion

Savour the Flavour: NEW Signature McWrap!

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Note: The following giveaway is open to Canadians only.

There are a few things I get really excited about:

1) Finding a $5 bill in an old jean jacket pocket.
2) Watching the sun stream through on a cloudy day.
3) Being given a choice. To me, choices = empowerment.

And speaking of choices, I’m so pleased to announce that on Tuesday, McDonald’s Canada introduced their NEW Signature McWrap! Now, you no longer have to sacrifice convenience to feel good about the food you enjoy – the new Signature McWrap combines delicious vegetables, juicy grilled or crispy seasoned chicken breast and tasty sauces in a whole-wheat tortilla.

Why the McWrap is Awesome:

– Each Signature McWrap is made with 100 per cent seasoned chicken breast (grilled or crispy) and served with delicious ingredients including shredded lettuce, crispy cucumber, and fresh tomato. So, busy moms on the go can enjoy a quick, convenient wrap and have a perfectly proportioned, balanced meal too.

– Anne Parks, Director of Menu Management for McDonald’s Canada, experimented with different recipes to complement the specific taste preferences of Canadians. Hence, the Canadian version of the Fiesta Signature McWrap had to have a crunch factor, which Parks created by adding chili lime seasoned tortilla strips. Canadians also love spicy food, says Parks, so she pumped up the heat in the Sweet Chili Signature McWrap. Parks also knew that a whole wheat wrap would be a hit in Canada. As a result, we are the first country to feature a whole wheat wrap for the menu item.

– The Signature McWrap is available in three mouth-watering flavours:

• Sweet Chili Signature McWrap – fresh cucumber and sweet spicy Thai sauce
• Fiesta Signature McWrap – tomatoes, chili lime seasoned tortilla strips, shredded Monterey Jack and light cheddar cheese and tomato salsa sauce
• Chicken and Bacon Signature McWrap – tomatoes and Jalapeno Monterey Jack cheese

However, the single most important reason that I’m so excited about the Signature McWrap comes down to one thing – choice. 80 per cent of lunch occasions take place on-the-go (The NPD Group/National Eating Trends) and as a busy Canadian mom, I love having the option of enjoying a delicious, satisfying, portable meal that offers something from every major food group. I appreciate being able to choose a spicy, Fiesta Signature McWrap if the mood strikes me – or, perhaps select my old standby, a Quarter Pounder with Cheese :) The introduction of the new Signature McWrap means that the entire family can satisfy their cravings – while making personal choices based on their tastes and nutritional preference. And since they retail for just $4.99 plus tax, they’re deliciously affordable, too. Now that’s a McWrap!

AWESOME ALERT! I have even MORE amazing news to share – next Thursday, May 23rd, I’ll be co-hosting an intimate event with Anne Parks, Director of Menu Management, at a McDonald’s restaurant in Toronto (Victoria Park and St. Clair location). We’ll have a picnic-style late lunch and sample the new Signature McWrap. You’ll have a chance to chat menu inspiration with Anne, and I’ll graciously help you taste test a delicious new McWrap (twist my arm!). Want to join us? Five (5) lucky Listen to Lena readers will receive an exclusive invitation to the event. You MUST be available for about an hour in early-mid afternoon on Thursday, May 23rd, and you’ll be responsible for your own transportation to/from the picnic. BONUS: We may have a savoury surprise or two up our sleeves!

If you’d like to attend, simply send me an e-mail to indicate your interest. If more than five readers would like to swing by, I’ll randomly draw for the winners.

Not in the GTA? No worries! FOUR lucky Canadian readers will win a Signature McWrap Picnic Prize Pack valued at over $150! Included: Ten (10) “Be My Guest” cards to try the new Signature McWrap for free; a checkered fleece blanket; reusable bamboo plates and cutlery (2 sets); and a Frisbee!

To enter, simply fill the form below with your qualifying entries. Good luck everybody!

So… which Signature McWrap will you try first? If you’ve already indulged, join the conversation on Twitter by tweeting myself (@Listen2Lena) and @McD_Canada with the hashtag #SavourtheFlavour. We’d love to hear what you think!

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Reader Interactions

Comments

  2. plumerea

    You had me at bacon. :) I am looking forward to trying the: Chicken and Bacon Signature McWrap. Wish you were in Vancouver, then I could be a taste tester yum!

  7. Francine

    I’d try the Fiesta – I usually gravitate toward Mexican-style when I have the opportunity – love the spices!

  9. Anne Taylor

    Chicken and Bacon, Chicken and Bacon, Chicken and Bacon lol I love chicken and bacon! Sounds delicious and I’d love to try it first (the others soon after)

    • Sophia

      I would try the sweet chili wrap first because I love food with a bit of kick and the spicy thai sauce and mayo sound like it would do the trick!

  17. MrDisco

    I would choose the Chicken and Bacon wrap, because hello have you not been following my exploits on Twitter?

  19. Laurel C

    The chicken and bacon first followed very closely by the Fiesta and sweet chili! All sound amazing :)

  20. Cheryl P

    I would love to try the Sweet Chili Signature McWrap first. I love the sweet and spicy combination. Gets your taste buds in more than one way without alot of addition things added. Thanks McD’s for bringing us something new to love!

  22. Heather Diotte

    I am currently on a diet, but the Chicken & Bacon Wrap is the first thing that I am eating after reaching my goal weight!

  24. Judy C

    I would try the Chicken and Bacon one first because it reminds me of a clubhouse sandwich which I love…and who doesn’t love something with bacon in it!

  29. Anu Chopra

    I want to try the Chicken and Bacon Signature McWrap because I love chicken, bacon with tomatoes and the Jalopena Moterey Jack cheese combination — I am sure it will taste delicious!

  30. Heidi Lindsay

    i would try the sweet chili first. while they are all healthier options, the sweet chili seems like it would cause the least amount of guilt :)

  34. kathryn

    I’d like to try the fiesta signature mcwrap. Something to add a little kick to my day

  39. CL

    I want to try the new fiesta wrap, i really like chicken wraps and the ingredients with the tortilla strips, chili lime and tomatoes sounds like a great combo

  40. Glogirl

    I would try the Chicken & Bacon McWrap because I love the combination of chicken and bacon!

  49. Lisa KH

    I’ll try the Sweet Chili McWrap first because I love spicy thai sauce. This sounds sooooo good!

  51. Brenda Penton

    I’d like to try the Fiesta first. I like spicy, Mexican themed foods with salsa

  52. debbie s

    the chicken and bacon signature wrap would be my first choice..sounds delicious and filling

  53. Debbie Bashford

    The Chicken and Bacon Signature McWrap, my two favourite food groups poultry and pork!

  56. J

    I would try the Chicken and Bacon Signature McWrap because it combines three great things: chicken, bacon, and McDonalds.

  60. Eva Mitton Urban

    Hands down the Chicken Bacon Wrap – looks like a slice of Jalapeno cheese – *spice it up*. Love the kick and the *flame*……

  63. jan

    Fiesta would be my first try if I had to decide right now, but it would depend on my mood as they all sound like my style

  64. Kat E.

    I’ll try the Chicken & Bacon first for sure because I LOVE bacon and Monterey Jack cheese!

  65. the brother

    this contest is right up my alley!!!!!!!!!! i can never login via the RaffleCopter…maybe it is a web proxy thing at work. i will tweet out my fav wrap!

  66. Victoria Ess

    I already tried the Sweet Chili Wrap, and it was delicious! I chose it because I love a bit a spice, and I’m not the biggest fan of bacon. Going to try the Fiesta next!

  67. Laurie B

    I think I would try the chicken & bacon wrap first. I am not a big ‘spicy’ food eater, and the wrap and the tortilla chips might be a little much.

  68. Janice

    Check out the calorie contents on the chicken wraps. I was at a news conference at City Hall a few weeks ago, and found out that if you have two — they have more calories then a BIG MAC!!!!! Everyone thinks they’re healthier because they’re lighter and packaged to look greener etc. But they’re just as bad for you as anything else McDonald’s serves. They manage to put more carbs into a small KIDS hamburger than LICKs does in their Homeburgers. Honestly — I’ve been looking through their nutritional information, and I’m just done with McD’s, after a 3-decade old love affair.

  69. Janice

    Oops — double checked. Licks’ homeburger definitely has more carbs, with the bun included (than the small kids burger at McD’s). 51 vs. 32. Still — 32 carbs for a small hamburger is ridiculous. Meat barely has any carbs — which means their bun is awful for you. All sugar and white flour. And with 510 mg of sodium (when daily acceptable limits are 1500) — is that something you’d want to give your kids?

  71. paula huie

    ill be trying the fiesta signature as i love chili lime and Monterrey jack cheese!!

  73. Pamalot

    I would like to try the Sweet Chili first because I like a little zing to my food.
    pamfreecycle at gmail dot com

  76. Karla Sceviour

    I would try the Chicken and Bacon Signature McWrap first because it has all my favorite,,bacon,chicken,tomatoes and cheese,,hmmm!

  83. Dilara

    I’d try the Fiesta Signature McWrap… they had me at the chili lime seasoned tortilla strips.

  84. Robyn L

    Sweet Chili Signature McWrap would be what I’d try first as I love the combo of cucumber(c ool) and Sweet Chili(sweet)

  88. Flora M

    I don’t often go to McDonalds, but when I do I usually always get the chicken McWraps… (grilled). I definitely will get the bacon one, and I will give the Fiesta one a try as well ;)

  92. Sabrina T

    I’d be all over the Sweet Chili first I love Thai spices and it would satisfy my craving for something spicy!

  95. Dianne G.

    They all look good but the Sweet Chili one especially appeals to me because of the Spicy Thai sauce in it. I love Thai foods.

  97. jen s.

    the chicken and bacon for sure – it’s the perfect combo and, really, you can’t get much better than bacon. looks delish!

  100. Lori Bazan

    A perfect combination of 100% seasoned chicken breast (grilled or crispy), shredded cheese and lettuce, tri-colour tortilla strips, with savoury tomato salsa sauce and mayo,
    all wrapped up in a warm whole wheat soft-shell tortilla!!!! Yes it has to be a Fiesta first for me!

  101. Sophia

    I would try the sweet chili wrap first because I love food with a bit of kick and the spicy thai sauce and mayo sound like it would do the trick! (Soph Y)

  102. Lori JB

    I would like to try the Chicken and Bacon Signature McWrap first because well its got bacon! No further explanation needed! ;)

  110. Michelle james

    I’ve already tried Fiesta, they were giving out samples in the restaurant… But the Sweet Chili is what I’ll try next.

  120. Holly Messana

    I would like to try the sweet chili, i haven’t had one of the wraps before and this one sounds interesting

  125. Chandra Christine O'Connor

    The chicken and bacon because I love chicken and of course bacon yummy

  128. Brandon

    I tried the Sweet Chili wrap last week. It was pretty tasty but I found that alone didn’t fill me up.

  130. Nell C.

    I’ve had the Fiesta Wrap, what a delicious wholesome meal! Thanks for the choices McDonalds!

  131. razia

    I would love to try the thai one..it sounds like something fresh tasting and not to heavy

  134. Angela Mitchell

    I’d try the Fiesta wrap first because I love anything with salsa and cheese.

  139. elaine bolduc

    i don’t eat meat but my family loves it, i do know they would love the chicken and bacon, their favourite kinda meat.

  141. Lee-Ann Sleegers

    Fiesta because I love Mexican and it is something different from the standard McDonald’s menu.

    • Dreena

      Ooops forgot to put the “why”…..because I love bacon in a sandwich, wrap, on its own, etc.! Sounds yummy this McWrap.

  149. DH

    Chicken & Bacon would be the first bite! Why? Because Chicken& Bacon is a no fail combo!!

  152. Jasen H

    I’d try the Chicken and Bacon Signature McWrap first because everything is better with bacon!

  167. Karry Knisley

    I would love to try the Chicken and Bacon Signature McWrap. The main reason…bacon…mmm, bacon

  168. Jackie

    My first taste test will be the chicken and bacon wrap with grilled chicken. I want to do this one first because I love bacon with chicken and it’s not spicey, so its ok for me. I’m on the edge for tasting the Fiesta wrap, but one step at at time! :-)

  169. sarah sar

    oh my gosh I want to try the Fiesta Signature McWrap. it looks soooooooooooo good!

  173. Joan G

    Under the advice of my grandson I’ll choose the Chicken and Bacon Signature McWrap.

  177. Clifford

    I would trty the Sweet Chili McWrap first because I love Thai food and it’s drizzled with spicy thai sauce, sounds like a winner to me.

  183. Pamela Fontaine

    i’d like to try them all but first, I’ll have the Fiesta Signature McWrap! Looks yummy

  185. Dayna W

    The Chicken and Bacon one… cause that Monterey Jack cheese looks kind of amazing in that picture.

  189. Joanna C

    I would try the Chicken and bacon signature wrap simply because everything tastes great with bacon!

  195. Josie

    I would try the Sweet chili signature McWrap first because it’s something different than I usually have.

  196. Deb Dorrington

    I would try the Fiesta McWrap first because it has the tomato salsa sauce which I love.

  205. Adina H.

    I’d try the Chicken & Bacon first because I’d like the tomato and Monterey Jack cheese.

  206. Sharlene

    Tough choice..hmm..I love bacon but don’t like mixing meat (ok, I’m weird), I’m not crazy about sweet chili so by process of elimination I would love to try the Fiesta McWrap.

  215. Lindsay Cyr

    Yum! I will try out the Chicken & Bacon one first, because I’m a huge bacon lover!

  216. Ira

    Chicken and Bacon Signature McWrap. I don’t think I would even try the other 2… bacon wins it for me!

  220. Tanis

    I’d love to try the Sweet Chili as I love anything that has the Chili flavor in it!

  222. Mary I

    Would have to be the chicken and bacon. Love both Ying and Yang. Healthy Chicken and mmmm not so healthy Bacon.

  236. Crystal Hunter

    I think ill try the chicken bacon first because everything is better with bacon :D

  244. cheryl sharpe

    had the chicken bacon- pretty good, but they just put on to much mayo-I have to try the others. I do like this new wrap.

  248. Isabelle Simard

    I’ld try the chicken bacon first. Only because it’s a win mix for me and i’m sure to love it :)

  249. Jen W

    I would try the Spicy Thai wrap! They all sounds droolworthy, but my heart is set on that delicious Thai sauce!!!

  265. WandaLee Newell

    I had the chicken and bacon and it is so good,kids had it and they loved it,which made me happy because now I can get them to eat something other then a happy meal :)

  266. Dawn Bonneville

    id try the chicken and bacon wrap first because those are two of my favorite foods and it looks so yummy!

  271. Christy Martin

    The Fiesta McWrap. I love that they have a crispy or grilled option! Not a fan of battered.

  279. lorinda

    Chicken and Bacon Signature McWrap, because i love chicken n bacon and Im excited to try a lil heat with the jalapeno.

  281. Charissa Kingma

    I would like to try the Fiesta Signature McWrap because of the chilli lime tortilla chips!! YUMMM!!!

  282. Julia

    The chicken and bacon one! Why? Because those are my two favourite kinds of meat, so they would be great together. And because who doesn’t love bacon!

  288. Laird N Crystal

    I would definitely be trying the Sweet Chili McWrap first! I LOVE sweet chili on anything!

  290. Robyn

    Mmmm bacon! Can’t wait to try that one. My former favorite wrap order was grilled chicken with honey mustard sauce instead of the standard sauce options that were available.

  291. Tonya

    The Sweet Chili sounds awesome! All that sweetness and crunch sounds like it’d be perfect together =)

  293. Theda Stoppel

    I would so go for the Fiesta! Not only the name sounds inviting the salsa/mayo combo makes my moth water!

  294. holly o

    Did someone say bacon?! I would definitely try the chicken bacon first – an unbeatable combination :)

  303. saundra

    I would try the chicken and bacon, because yummy, My dd tried the sweet chillie and loved it.

  312. Chelsea

    I will be trying the bacon one cause well who doesnt love bacon it makes everything better!!

  320. Amanda Neilson

    Sweet Chili. I love spicy things and McD’s previous sweet chili items were my favourite!

  323. Judy C

    Wow, that is amazing that McDonald’s is now giving you 4 baskets to giveaway!!! Thanks McDonalds’s! I have my fingers crossed!

  328. KAMLESH PATEL

    Sweet Chili Signature McWrap will be my first choice cause spice is the zest of life for me.

  331. Cheryl (@loucheryl)

    I really want to try the FIESTA wrap because it is MEXICAN and I love Mexican food.

  334. Michelle B

    I’d choose the Chicken and Bacon wrap because, bacon makes everything taste better.

  341. Karen Evans

    I would love to try out the “fiesta.” Just reading about it made my month water! :)

  344. Carol

    Anything with bacon I will try first. :) Will try the bacon chicken wrap first but will have to sample them all as they look delish! I love wraps!

  348. Jason

    being diagnosed with Celiac disease, I won’t be trying any of them, however if I were still able to eat gluten I would want to try the fiesta and chicken & bacon wraps, my wife would more than likely go for the chicken & bacon one as well, as we LOVE bacon :)

  358. Jen C

    They all sound Fantastic but Sweet Chili would be my First Choice! Thanks for the opportunity..

  360. Kelly Bouma

    I think I would try the Fiesta McWrap first just because it has so many things in it!

  366. Barbie Squires

    Chicken and Bacon Signature McWrap My two favorite proteins, in one wrap..:) yummy

  367. erin m

    i would love to try the Sweet Chili Signature McWrap…i love a slightly spicy taste and I’m sure this wrap will offer it.

  368. Lorena H

    The chicken & bacon mcwrap is the one I tried first since I enjoy eating bacon. Loved it!