So you’re walking along the street with a friend, minding your own business, when you approach another stranger. You friend says,
Look! It’s a blogger!
So how does he know that the stranger on the street is a blogger?
a) The person just tripped over a crack in the sidewalk; stopped everything, whipped out her phone, and furiously began tweeting that she just tripped over a crack in the sidewalk.
b) There’s a pretty potted flower in front of a neighbourhood store; the person stopped, whipped out a bulky camera and telescopic lens attachment, all the while muttering something about “Wordless Wednesday”.
c) Both a) and b)
The thing is, if there’s two things that bloggers are known for, it’s our smartphones and DSLR cameras. We’re constantly using our phones to stay in touch via any one of our preferred social platforms (I’m a Twitter kind of gal, but I know several Instagram-junkies), and often have an irrational need to “feel connected”. I’d venture to say that a large proportion of bloggers also use their smartphone as a camera; with 8MP+ cameras and an inherent convenience attached to simply carrying one device, you’re most likely to see fashion and beauty bloggers use their phone for double-duty.
Alas, the “Mommy Blogger” is a different breed.
In a space where blogging is your business, there’s constantly an undercurrent of who’s got the best blog design, who has the most brand associations, and now, who takes the best pictures. In fact, eavesdrop on any blogging conference, and it’s not uncommon for bloggers to chat more about their cameras than their children.
“So have you taken classes?”
“What attachments do you use? What setting?”
“How much did that external flash set you back?”
And for the most part, I get it. A huge part of the enjoyment when reading a blog post is the phenomenal pictures. Some of my favourite blogs are loaded to the hilt with professional photos, which of course, elevates the professionalism of the website itself. However, I’ll be frank; photography has just never been my thing. I simply can’t imagine lugging around a bulky camera in an even bulkier camera bag to a press event, nor do I see myself painstakingly digitally altering images to perfection. Not saying it’s a bad thing – it’s just not a Lena thing.
So what if I told you that these photos were taken with a slim, compact camera that fits in my pocket?
My camera of choice? The FUJIFILM XF1 digital camera. A few months ago, I received an exclusive invitation:
“As an authority in fashion and lifestyle among Canadian moms, you know firsthand the importance of having great visual content at all times. But operating at the pace of the online world also means you’re constantly on the move. If you’re going to use a camera instead of a smartphone for your content on Listentolena.com or for your own fun, it can’t weigh you down and it has to fit your style. Your blog says it all – you’re a discerning consumer, and that’s why I’d like to invite you to tell us what you think of the sleek new FUJIFILM XF1.
The XF1 is taking compact cameras to a whole new level to appeal to tastemakers like you. It has professional-grade technology, a huge sensor and full manual zoom lens with a manual zoom, so you can take creative, expert-looking photos without having to deal with the bulk of an interchangeable lens camera. Instead you get something that you can put in a spread of fashion accessories— a silver camera in a slim, stylish, retro body with a luxurious textured finish. The choice of black, red or tan leatherette means you can coordinate your camera with your look for the season or your favorite tote.”
Can you guess which shade of camera I chose? Of course you can.
Techy Talk: The distinctive, premium FUJIFILM XF1 digital camera blends advanced technology with an unforgettable design. The XF1 combines an amazingly fast FUJINON F1.8 wide angle 4x manual zoom lens with a large, 2/3-inch 12 Megapixel EXR CMOS sensor that delivers extraordinary image quality. The lens consists of 7 glass lens elements in 6 groups with the new HT-EBC (High-Transmittance EBC) coating on all surfaces to dramatically reduce flare. Combined with optical image stabilization and an ISO to 12800, you can shoot in low light without boosting sensitivity even without a flash. Faster response times and a customizable, user-friendly GUI design make the XF1 a fashionable and functional choice.
Translation: I’ll probably never be one of those bloggers that totes around a hefty DSLR camera, because I happen to LOVE my FUJIFILM XF1. It fits both my purse and my lifestyle – allowing me to spend less time taking pictures of life… and more time living life. It’s also perfect for families with young (or active) children: In Quick Start Mode, the XF1 is ready to shoot in just 0.55 seconds, and with a shorter shot-to-shot delay (minimum 0.8 second delay), the responsive EXR sensor and processor ensure you never miss a shot. So, I’ll always be on top of a photo opportunity like this –
The FUJIFILM XF1 is a compact professional camera – not a “point and shoot”. Hence, it’s priced accordingly at $500.00. From Greg Gazin, Canoe Tech Blogger: “It has the ability to produce some incredible shots and is certainly ideal for pro photographers and serious enthusiasts who are looking for a cool compact weekend alternative (i.e., for those who want power and control). The XF1 gives users the ability to do some of the finer things a DSLR does without all the bulk.” << Couldn’t have said it better.