I’ve always been a fan of BIG hair. You know, the kind of ‘do that is widely accepted in the Southern US and generally tolerated here in the Great White North – except perhaps in the early nineties, when grunge-inspired hair necessitated flat, unkempt locks. (Also known as: the WORST hair trend known to womankind.)
And, since I just happen to have the least envied hair texture – that unsexy combination of fine and frizzy with a cowlick in the back, greasy roots and dry ends and oh, just a hint of a kinky curl that resembles crimped hair at best and a treasure troll at its worst – I tend to invest a lot of time and energy in fighting Mother Nature. *Shakes Fist*
In fact, if there’s consistently one type of product I’ve always sought out, it’s the ones that promise full-bodied and voluminous hair. Bodifying shampoos. Volumizing mousses. Big and bold finishing sprays. And a back-comb at the roots, for good measure. So when John Frieda (read: hair-styling GOD) recently released his lineup of Luxurious Volume products, I was more than a little curious. I was a little obsessed.
MUST. TRY. NEW. PRODUCTS.
WILL. SOLVE. ALL. OF. LIFE’S. PROBLEMS. WITH. BIG. HAIR.
So what’s the “big” deal? Here I am pre- Luxurious Volume – after a quick blowdry with my current go-to mousse (ahem, which shall remain nameless), I’m left with smoother hair but decidedly zero pizzazz. I look like a 30-something gal with fine locks and a hint of hair happiness. This is actually what my hair looks like every day before I pull it into a ponytail – so I suppose if you popped by my house unannounced, this is the Lena who would likely greet you at the door.
I decided to photograph myself relatively unstyled, because if I put a large-barreled curling iron to the ends, backcombed my crown and added a bit of FRIZZ-EASE Extra Strength hair serum to the ends, I’d fool you into thinking I had more hair than I really do. So as far as “before” shots go, there I am.
Now thanks to the good folks at John Frieda, I received the most wonderful press drop – you guessed it, all the products you see above.
The following “after” pictures are once again, unstyled – I wanted to show you what I could achieve with the collection before finishing my hairdo. This way, I’m comparing apples to apples – you can see exactly how much volume the products pumped through before I smoothed down the flyaways and tamed the ends. Et voila! I do believe I’m a little closer to God – Luxurious Volume has taken my hair to new heights!
Here’s what I used, in order:
TOUCHABLY FULL SHAMPOO – Patented formula contains specialized volume building technology paired with cleansing agents. The formula gently cleanses and detangles fine hair as it applies volume boosters, then rinses clean. Volume boosting technology is activated during blow dry to enhance hair’s natural volume, for hair that feels naturally full and soft.
TOUCHABLY FULL CONDITIONER – Weightlessly detangles for volume that looks and feels natural.
VOLUME BUILDING MOUSSE – Lightweight formula contains specialized blend of styling polymers that boost volume and hold style. Specialized polymer blend wraps around hair strands, increasing hair diameter, lifting at the roots. Resists humidity for long-lasting hold. This formula also contains panthenol, a protein, which helps strengthen and protect the hair.
ROOT BOOSTER BLOW DRY LOTION – Root lifting complex combines triple polymer system that boosts hair from the roots and thickens strands, for natural-looking and natural-feeling volume that lasts.. Contains heat protection polymer and Panthenol, known to protect and strengthen hair.
ALL-DAY HOLD HAIRSPRAY – Lightweight, ultra-fine spray provides extra hold for natural looking volume that stays full and uplifted all day.
I used a large-barreled iron on my ends to smooth them over and finished with a pea-sized amount of frizz serum. Next, I lighted sprayed my whole head with hairspray to hold the look all day. Curling the ends did deflate my hair just a bit – but I’m happy to trade just a bit of volume for a more polished look. A pair of hoop earrings and a swipe of fuchsia lipstick, and I was good to go!
Completely in love the Luxurious Volume collection by John Frieda. If you’re like me, and believe bigger is better, it is a must try!