There are some celebrity endorsements I get – and some I don’t necessarily understand. Do I believe that Justin Bieber uses Proactiv? Sure! Now there’s one less pimply teenager. Britney Spears drinks Pepsi? Of course she does. After she walks barefoot into gas station restrooms.
But… Jennifer Lopez for Féria? Not on your life. I’m quite confident that no boxed hair colour has ever touched a strand of her hair – not since she left the block, that is.
So let’s just say that I was slightly skeptical when introduced to Heidi Klum’s newest endorsement – CLEAR Scalp & Hair Therapy beauty products. A supermodel… standing behind a drug store brand? Could I possibly believe that her gorgeous, perfectly coiffed hair is a result of a mass marketed beauty product… retailing for $4.99 each?
The Claim: CLEAR Scalp & Hair Beauty Therapy is a nourishing hair care line, with Nutrium 10, a rich blend of vitamins and nutrients. CLEAR feeds your scalp and gives you stronger, more beautiful hair in 7 days. Use CLEAR shampoo and conditioner for 1 week and it’s guaranteed you’ll get stronger, more beautiful hair – or your money back.
I’ll admit, I was intrigued. After being introduced to the line at Unilever Canada’s Be Groomed Be Gorgeous event back in November, I immediately liked three things: a) the science behind the formula, b) the luscious fragrance and c) Heidi Klum. Yes, I was swayed by the celebrity endorsement.
So when this ->> showed up on my doorstep two weeks ago, I was quite thrilled to put the hair care system to the test. Of course, not every day does a personalized hair care product make its way to me (brilliant touch, Unilever!), so I was also quite flattered to be one of the first beauty junkies in Canada to test drive the product.
The first thing I noticed about the formula is that contrary to popular belief, the products are not actually CLEAR. But that’s okay – the lack of continuity with the brand name was instantly forgiven thanks to the AH-MA-ZING fragrance. If you’re sensitive to bold scents, this may not be the right hair care system for you. Me? I was in seventh heaven.
The set I received was for Damage & Colour Repair; the proven colour-safe formula is “enriched with Nutrium 10, an advanced moisture complex of vitamins and nutrients that offers advanced protection.” Ahem. Someone must have received the memo that my hair is over-processed, over-stressed and over-worked. Without a word of lie, it needed a little TLC – and quick.
<<- See this photo? Taken in December 2012… AFTER I chopped 6 inches off my hair in a desperate attempt to reclaim some of its health. The problem is that (wait for it) I am not a natural blonde (shocking, right?) and my hair is subjected to copious amounts of bleach to get me there. And, after heat styling with a professional strength hair dryer and combing through the ends with a flat iron, you can see the frizzy, damaged mess that was left behind. For “newly” shorn locks this is a tragedy! If I have one pet peeve, it is that my ends always look fried and well, unhappy.
But what to do? I wasn’t willing to go back to dark hair, and my weak, brittle hair was revealing years of abuse. For the first time in a long time, I was truly worried about the state of my locks.
So, I began the CLEAR 7-Day Scalp & Hair Challenge.
Now the challenge actually took nine days, as I prefer not to wash my hair every day. But after the third or fourth wash, I started seeing a noticeable difference in the feel, look and texture of my hair. It was much shinier, felt somewhat healthier and the breakage was pretty much NIL. Honestly, even Jerry Seinfeld would approve the zero strands of hair left behind on my brush! After years of fighting damage – with heat, which starts the breakage cycle all over again – I was finally seeing results. And how.
But I suppose I didn’t realize just how amazing the results were until the past weekend: while waiting for my husband to put the finishing touches on shoveling the driveway, he suddenly looked over and raised his phone to take a picture.
“Why are you doing that?” I asked, borderline annoyed.
“Your hair just looks really nice,” he answered. “Say cheese!”
I smirked, trying to act nonchalant, but inside I was truly impressed. I knew my hair was stronger, shinier and more manageable – but now my husband was noticing? Enough to want to take a picture of his lovely wife? That’s pretty awesome. And you can see for yourself… ->>
My ends are more tame, no frizzies or flyaways, and the highlights flow beautifully now that my hair has more depth. I really should have pulled my hair out from under my sweater, but as you can see from my expression, I wasn’t exactly welcoming the photo at the time. Still, you can’t deny the improvement in my hair’s overall smoothness – I’m quite enjoying my newly rejuvenated locks!
So, I guess you can say I took the CLEAR 7-Day Scalp & Hair Challenge… and I am a believer. Heidi Klum, I get it. And I will never doubt you again.
20 readers have been chosen to take the challenge. Thanks to everyone for your interest!
Want to take the challenge for yourself? I’m pleased to offer twenty (20) Canadian readers the chance to review the products for themselves. If you’re interested in trying the system, simply leave me a comment below telling me why your hair needs an intervention. I’ll randomly draw for 20 lucky winners on February 24th, 2013. In the meantime, best tresses to you!