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Please Target Canada, Make it Good

December 29, 2012 By Lena

The year is just about over, and most of my friends and peers are busy looking back, reminiscing about the days past. I too enjoy thinking about how awesome 2012 has been, but for the most part, I’m too preoccupied looking forward to 2013. It is going to be epic. I’ve got press trips booked; spokesperson contracts signed, and oh… that’s right… TARGET IS COMING TO CANADA!

Now I know so many people are excited about the giant retailer making its way north of the border, but lately, my jubilation has been reigned in just slightly. You see, I have a fervent wish – a prayer, if you will. And that is: Please Target Canada, Make it Good.

For we know what happens when other US chains make their way into Canada. The prices are higher, the selection is lower, and we often receive a “light” version of what is currently retailing in the States.

Walmart Light. Crate and Barrel Light. And we definitely have Marshall’s Light.  

Trust me, Americans have it GOOD. Way too good – in fact, there’s no reason why every US Citizen shouldn’t be an authentic fashionista. Just look at the brands – and prices – currently available at www.target.com:

Do not adjust your monitor. You are actually seeing Brian Atwood leather gloves for less than $25. And a Tory Burch lunch box? If I actually took a lunch to work this would be a necessity. (There’s a matching insulated water bottle available as well. Sigh.) Most of the Target + Neiman Marcus collection’s goodies have rave reviews on the site – further proof that the collaboration does not sacrifice quality at the lower price point.


Okay, I have just one question: Who’s coming with me on a cross-border trip to grab that Alice + Olivia bike? I mean – it’s got a belt across the basket! If that doesn’t scream fashionista I don’t know what does. Makes me wish I lived in Cali so I could prop it against the side of my Spanish-style bungalow. With an ocean view, of course.


If you haven’t noticed a pattern, the entire Target + Neiman Marcus collection is currently marked down by 50%. I didn’t have a chance to list all the designers, but there are also enviable items from Jason Wu, Lela Rose, rag & bone and Oscar de la Renta, to name a few. Tell me, who will Target collaborate with in Canada? The Bay? Woo hoo! We can grab striped blankets and moose droppings for a steal. Ugh.

So please, Target Canada. Make it Good. Bring your brands, bring your prices, bring your most fabulous self to the patiently waiting Canadians. And if you’re looking for collaborations, I have a list of amazing Canadian designers I would love to see “targeted” (pun intended).

Just four months to go! To celebrate, I’ll be wearing red today :)

Filed Under: Fashion Tagged With: designer collaborations, Fashion, sale, Target Canada

Previous Post: « Carmex Addicts Unite! Now Available in Canada!
Next Post: Another Year…. Another Chance. »

Reader Interactions

Comments

  1. Tania B

    December 29, 2012 at 10:47 am

    Ugh. I hear you sister! I am sick and tired of these mega conglomerates parading up to Canada to be able to make even more disgusting amounts of money off of us! C’mon guys, like we don’t know the prices available in the States – there is this thing out there called the internet. Duh! I too share in your prayer to Target Canada!

    • Lena

      December 30, 2012 at 12:19 pm

      Hahaha I suppose we could get an Internet “chain prayer” going :) Seriously though, I don’t mind paying a little extra – keeping in with Canadian prices and the economy… etc. But it’s when we lose out on the designer collaborations that really breaks my heart! I would gladly pay a little more for that Marc Jacobs pouch – I just want the opportunity to buy it!

  2. angie smith

    December 29, 2012 at 11:05 am

    I agree. I hope it`s not just a zellers 2.0!!

    • Lena

      December 30, 2012 at 12:20 pm

      Gosh, that would be TRAGIC. I doubt it will be a Zellers 2.0 – Target is way too fabulous to dilute into that – but yeah, hoping it’s just as awesome as Target US.

      • angie smith

        December 30, 2012 at 5:54 pm

        plus i hear they have a dollar section that is full of actual goodies? hmm can’t wait to see!

        • Lena

          December 31, 2012 at 2:05 pm

          Wha wha whaaat? How awesome would that be?? Can’t wait to see!

  3. Jenny

    December 29, 2012 at 11:24 am

    I’ll come with you! Love that bike, it’s adorable! And you’re right, the reviews are good too!

    • Lena

      December 30, 2012 at 12:20 pm

      Ha! Judging by the tweets and comments, I think we could put together a day trip to Target to grab that bike!

  4. Marissa

    December 29, 2012 at 11:25 am

    I’m looking forward to shopping at Target and hopefully the quality of their merchandise and pricing will attract a lot of Canadians to their store.

    • Lena

      December 30, 2012 at 12:21 pm

      BINGO! That’s my hope too Marissa!

  5. Judy

    December 29, 2012 at 11:51 am

    I don’t mean to rub it in but Now that I’ve read your blog…guess who is going shoppies?!?!?!

    • Lena

      December 30, 2012 at 12:27 pm

      Ah, Judy, if I didn’t love you so much I’d be completely jealous! Happy shopping!

  6. Nicole W.

    December 29, 2012 at 1:56 pm

    Oooh, love that dress! I can’t wait to check out Target, there will be one really close to my house. I’m hoping it’s good as well…

    • Lena

      December 30, 2012 at 12:28 pm

      I know, makes me want to have a little girl! Actually scratch that, if Marchesa made a women’s version I’d be all over it :)

  7. Kat E.

    December 29, 2012 at 3:43 pm

    I can’t wait for Target to open here! I cross border shop there already – so much amazing style at amazing prices! Yeah Target!

    • Lena

      December 30, 2012 at 12:28 pm

      YAY another Target lover! No trip to the US is complete without it!

  8. Lisa H

    December 29, 2012 at 4:22 pm

    I was really looking forward to Target opening in my town next year…..now you’ve scared me :(
    Guess Im going to have to get informed on the products so I dont get ripped off.

    • Lena

      December 30, 2012 at 12:34 pm

      Oh, don’t be scared! And as I mentioned in previous comments, it’s not the prices I’m worried about, it’s the selection. I’m hoping that all the amazing collaborations will be available to Canadians too! Fully admit to crossing the border for Target’s William Rast collection.

  9. Tara E

    December 29, 2012 at 6:46 pm

    cannot wait! hope they keep it as close to the US ones as possible. love Target!

    • Lena

      December 30, 2012 at 12:35 pm

      Me too! And so excited that the countdown is officially on!

  10. Janice

    December 29, 2012 at 7:24 pm

    I want that bike! And I agree — I hope Target here is just as good as it is in the U.S.!!!

    • Lena

      December 30, 2012 at 12:35 pm

      Another person for our day trip, LOL! Thinking we need to charter a bus to go grab that bike :)

  11. Huguette E.

    December 29, 2012 at 10:19 pm

    Our Zellers is closing but we are not getting a Target :( All we’ll have left is WalMart. I wished we had a choice.

    • Lena

      December 30, 2012 at 12:41 pm

      Oh no that is awful Huguette! Hopefully one will be slated for the future…

      • Huguette E.

        December 30, 2012 at 5:23 pm

        Hoping so too, or something else! Tired of stores closing and turning malls into call centers.

        • Lena

          December 31, 2012 at 2:06 pm

          I hear that! Hopefully there will at least be one not to far away…. every Canadian should experience Target!

  12. Debbie Bashford

    December 30, 2012 at 7:47 am

    There will be one an hours drive from here, can’t wait to have a look see

    • Lena

      December 30, 2012 at 12:44 pm

      Woo hoo! That’s awesome Debbie – excited for you!

  13. courtney b

    December 30, 2012 at 12:39 pm

    i want that marc jacobs scarf!

    • Lena

      December 30, 2012 at 12:52 pm

      You have great taste Courtney – me too! Such a great price :)

  14. Nancy

    December 30, 2012 at 3:28 pm

    I’ve shopped Target in the States and was impressed by the prices so I’m anxious to see what they have to offer to Canadians.

    • Lena

      December 30, 2012 at 3:46 pm

      Me too Nancy :) I’ve never forget the flat iron I scored from Target for $88, when they retailed for $150+ here in Canada!

  15. Teresa M

    December 30, 2012 at 3:42 pm

    I am hoping that they actually have American content…I would love a few sets of American Made sheets! When Wal-Mart came in they were forced to bring in a % of Canadian Product.

    • Lena

      December 30, 2012 at 3:55 pm

      Oh, never thought of that Teresa! Of course, Canadian made products are a good thing, but it’s nice to have variety!

  16. Mandy

    December 30, 2012 at 4:14 pm

    Cute!

  17. Kristina

    December 30, 2012 at 4:19 pm

    I’m excited our town is getting a Target. I agree though, won’t be the same as the States.

    • Lena

      December 30, 2012 at 4:48 pm

      Fingers crossed it will be VERY close to being the same, Kristina!

  18. Jenny

    December 30, 2012 at 5:44 pm

    I never thought I’d be so excited for a new store! I really hope they don’t disappoint! :)

    • Lena

      December 31, 2012 at 2:07 pm

      Me too! Hence, that’s what drove me to write the post – my cautious optimism. Fingers crossed!

  19. Michelle

    December 30, 2012 at 7:40 pm

    I just moved to Canada and getting used to the whole “higher prices, worse selection” is making me batty. But the thing I miss most is Target. Not joking.

    • Lena

      December 31, 2012 at 2:08 pm

      Hopefully you won’t have to wait for too long Michelle! I’ll have to confer with you on the prices and selection :)

  20. J

    December 31, 2012 at 9:32 am

    Black dress, yes!

    • Lena

      December 31, 2012 at 2:08 pm

      YES! It’s divine. Wish I had a New Year’s party to wear it to!

  21. Lee Pearson

    January 3, 2013 at 6:15 am

    A Target is opening up in my city and I am really anxious to check it out. Walmart is good for food and essentials, but it seems everyone shops at Walmart so it’s hard to find unique things in clothing. I can’t wait to see what Target has to offer. Although I don’t like that US companies are invading Canada, it does create jobs and gives us different options in merchandise.

    • Lena

      January 3, 2013 at 7:05 am

      Hear hear! I have no problem with US companies coming to Canada because of the positive influence they have on the economy and workforce. And totally agree – Target laps circles around Walmart when it comes to clothing. Fingers crossed!

  22. Jennifer

    January 17, 2013 at 12:43 am

    I’m hoping its good too!!

    • Lena

      January 27, 2013 at 9:14 am

      Fingers crossed… just a few months to go!

  23. Jillian Christine

    January 20, 2013 at 2:10 am

    I love that funky jewellery box!

    • Lena

      January 27, 2013 at 9:14 am

      It’s one of my faves too!

  24. Amanda

    January 23, 2013 at 7:24 pm

    I can’t wait, I’m a Calgarian girl and I really love Target. I hope they do a good job!

    • Lena

      January 27, 2013 at 9:32 am

      I’m sure it will be spectacular :)

  25. InezbyDesign

    February 5, 2013 at 12:53 pm

    I have only been to Target (US) once. Overwhelmingly RED! Wow, now we have a Red Store and a Yellow Store. :D
    They did have some wonderful clothing specials for children and a pretty wide selection. Looking forward to the Rosy Glow of Target Canada!

    • Lena

      February 10, 2013 at 6:33 pm

      Hahaha indeed, well put!

  26. Mandy

    March 21, 2013 at 11:28 am

    Well…the first Targets have opened……have you been??? What do you think?

    • Lena

      March 21, 2013 at 7:46 pm

      Mandy! I actually haven’t been yet… I’m waiting for the Square One location to open so I can experience it in my hometown. A hopeless romantic, eh?

  27. Debbie Bashford

    March 31, 2013 at 9:24 am

    Turns out, not so fabulous

    • Lena

      March 31, 2013 at 5:27 pm

      Ooooh… I hate hearing that :( I still haven’t been myself; Square One opened on Thursday, so I’ll likely go this week.

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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