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Paper or Plastic? RBC & Shoppers Optimum Unite!

May 6, 2012 By Lena

I’m one of those gals who never carries more than $8 in cash at any given time. So used to whipping out my debit and Visa card, I rarely remember to carry “emergency money” (as my husband calls it) and often find myself struggling to find an RBC ATM, because I flatly refuse to pay avoidable banking fees.  However, I always remember to tote along my loyalty cards (like Shoppers Drug Mart Optimum Points) because I fully believe in the shop-and-reward-yourself system. In fact, I’m not averse to doing a little more shopping to reap a few more rewards. It’s a win-win, no?

And so the NEW RBC Shoppers Optimum Banking Account suits me to a tee!

RBC and Shoppers Drug Mart have partnered to launch a Canada-wide program that makes it more convenient for Canadians to bank and earn rewards at Shoppers Drug Mart/Pharmaprix locations across the country. The program features a co-branded RBC Shoppers Optimum banking account and debit card with enhanced Shoppers Optimum rewards.

This news rocks! If you’re a frequent customer of SDM, you benefit in so many ways:

I love that you can exchange RBC Rewards points for Optimum points, making redemption for SDM goodies so much easier! And since many Canadian families depend on Shoppers Drug Mart for all their health and beauty, baby and household needs, it’s a match made in heaven.

So, you know that I rarely carry cash and protect my loyalty cards like they’re my offspring. Where do you fit in? RBC and Shoppers recently conducted a poll examining how Canadian men and women are using cash versus debit. Here are some of the key findings:

– Three-quarters of Canadian women (76%) typically carry $50 or less in their wallet compared to 66% of men.
– To keep cash in their wallets, men tend to use a bank machine up to twice a week (41%), compared to 33% of women (I cringe when I my husband uses a non-RBC ATM. Seriously, I scream at him).
– Almost three-in-ten women (28%) say they rarely or never withdraw cash, compared to 22% of men.
– Nine-in-ten women (89%) are part of a rewards program, slightly more than men (80%).

I can’t say I’m surprised at the findings – even though my husband holds two loyalty cards, I rarely see him whip them out, whereas I often hand over my loyalty card with my payment so I don’t forget to grab my points. With the new RBC Shoppers Optimum Banking Account, life just got a little more rewarding!

Disclosure: I was sent a gift card as a thank you for sharing details about the program. Any opinions expressed in this post are my own.

Filed Under: Family Tagged With: RBC Royal Bank, RBC Shoppers Optimum Banking Account, rewards program, Shoppers Drug Mart

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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