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Zellers: A Festive Finale (and a Good Chuckle, too!)

November 8, 2011 By Lena

I’m sure you’ve seen the HIGH-larious Zellers video making the rounds on your favourite blogs – you know, the one poking fun at its inevitable demise? Of course I wanted to share it with my readers as well. Now since it’s no secret that I have a love affair with the “huge American retailer that shall remain nameless”… I must say that I’m pleasantly surprised that Zellers has taken the high road. Much respect to them, actually.

Before I ramble on, here’s the video:

Quite the laugh, no? But beyond the chuckles, I love that Zellers, rather than avoiding the subject, is actively participating in its transition by reaching out to customers via social media. Too many times a company throws in the towel – especially when they know the clock is ticking – and forgets about their customers altogether. Yes, I assumed Zellers would be in this camp.

It’s actually quite awesome that they’re proving me wrong.

Here’s how you can make the most of their festive finale: Head on over to Zellers on Facebook. You’ll be able to do everything from setting the sale prices of merchandise to picking the in-store music playlist (I vote for Backstreet Boys on repeat!). Facebook fans will also have access to exclusive offers and deals – like the $15 off coupon I snagged last week :)

For real – this campaign is already more memorable than anything Zellers has offered to date. Such a shame we won’t get to see more… but I suppose that’s why its called “Going Out with a BANG!”

And, bonus points for incorporating wolves into the message. Bahaha!

Click here to visit Zellers on Facebook.

This post is sponsored by Zellers.

Filed Under: Lifestyle Tagged With: Facebook, promo, sale, Zellers

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Reader Interactions

Comments

  1. Melanie

    November 9, 2011 at 7:29 am

    Thanks for this post Lena – I’ll be heading over soon to Zellers on Facebook to take advantage of the special deals Zellers has to offer.

  2. Mike

    November 9, 2011 at 10:41 am

    Hilarious video.

  3. Lena

    November 11, 2011 at 9:06 am

    Be sure to check out their Facebook page for even more hilarious videos – especially the one from Carol!

  4. Tammi @ My Organized Chaos

    November 11, 2011 at 8:50 pm

    I just love these videos – great marketing. Yet, I’m sad the company is leaving, poor Canada

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Lena Almeida

Toronto Blogger, Social Media Strategist for Listen to Lena Inc. Television & Radio Personality, Columnist and Speaker. Family Travel Expert. Star Wars Fanatic. Perfecting the Art of Conversuasion. Read More…

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