I’m sure you’ve seen the HIGH-larious Zellers video making the rounds on your favourite blogs – you know, the one poking fun at its inevitable demise? Of course I wanted to share it with my readers as well. Now since it’s no secret that I have a love affair with the “huge American retailer that shall remain nameless”… I must say that I’m pleasantly surprised that Zellers has taken the high road. Much respect to them, actually.
Before I ramble on, here’s the video:
Quite the laugh, no? But beyond the chuckles, I love that Zellers, rather than avoiding the subject, is actively participating in its transition by reaching out to customers via social media. Too many times a company throws in the towel – especially when they know the clock is ticking – and forgets about their customers altogether. Yes, I assumed Zellers would be in this camp.
It’s actually quite awesome that they’re proving me wrong.
Here’s how you can make the most of their festive finale: Head on over to Zellers on Facebook. You’ll be able to do everything from setting the sale prices of merchandise to picking the in-store music playlist (I vote for Backstreet Boys on repeat!). Facebook fans will also have access to exclusive offers and deals – like the $15 off coupon I snagged last week :)
For real – this campaign is already more memorable than anything Zellers has offered to date. Such a shame we won’t get to see more… but I suppose that’s why its called “Going Out with a BANG!”
And, bonus points for incorporating wolves into the message. Bahaha!
Click here to visit Zellers on Facebook.
This post is sponsored by Zellers.
Thanks for this post Lena – I’ll be heading over soon to Zellers on Facebook to take advantage of the special deals Zellers has to offer.
Be sure to check out their Facebook page for even more hilarious videos – especially the one from Carol!
Tammi @ My Organized Chaos
I just love these videos – great marketing. Yet, I’m sad the company is leaving, poor Canada