Listen to Lena

Perfecting the Art of Conversuasion

Summer Beauty: L’Oréal Paris

By

Note: The following giveaway is open to Canadians only. 

I know a lot of beauty junkies have been waiting for this one… it’s L’Oréal Paris, baby!

“As the biggest beauty brand in the world, L’Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L’Oréal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include for example Andie MacDowell, Beyoncé Knowles, Diane Keaton, Penelope Cruz, Aishwarya Rai (pictured right), Eva Longoria, Milla Jovovich, Laetitia Casta et Heather Locklear.”

Who doesn’t have a stash of L’Oréal goodies in their makeup bag? I’ve long been a fan of Colour Riche Lip Gloss, and their Sublime Bronze Self-Tanning Lotion is THE secret to perfectly bronzed legs. In fact, I’m willing to bet that every reader has a favourite L’Oréal beauty product (or has dabbled in a little Superior Preference… shhh… I won’t tell).

I was beyond excited to receive some of L’Oréal’s hottest items for summer:

Pictured, from left to right: Infallible Eyeshadows*, Voluminous Million Lashes Mascara, Sculpting Blush Duo in Light, Sublime Mousse Haircolour in Pure Darkest Brown, Colour Riche Gloss in Chocolate Obsession, EverSleek Frizz Taming Creme Serum, Infallible Eyeshadows*.

*Details below. 

The first thing I did was pack away the Sublime Mousse Haircolour for when I dye my hair back to my natural colour ;) But from there, I was like a kid in a candy store!

Introducing Infallible Eyeshadow! These NEW shadows contain ultra concentrated colour pigments for an intense colour finish. They all have a cool, silvery shimmer that make your eyes POP with expression! The formulation combines the comfort of a cream with the ease of application of a powder.

(Click picture to enlarge.)

My jaw almost dropped to the floor when I swatched the first four shadows dry. Saying that the colours are intense is an understatement. These shades are VIVID – shy girls need not apply (pun intended, ha!).

“Eternal Black” has a crazy holographic shimmer that I simply must get on my eyes before I lose my resolve. I was incredibly surprised at the creaminess of the shadows; the particles have a mineral feel and melt gently on your fingertips. The result is a luxurious, velvety texture.

I rocked a decidedly safer look by mixing “Forever Pink” and “Hourglass Beige” for a pretty day look. A bonus: these pics were taken almost 10 hours after the application, giving credibility to the claim that the colour lasts for up to 24 hours. You may click the picture to enlarge.

Did you happen to notice how amazing my eyelashes look in the above photo? That’s the magic of the NEW Voluminous Million Lashes.

“The built-in Clean Sweep Wiping System wipes the brush free of clumps leaving the perfect amount of mascara for an ultra-volumized clean lash look. The Millionizing Brush evenly thickens lashes from root to tip. The result? Lashes look so multiplied, so clean, it’s like seeing millions.”

I’m a self-proclaimed mascara junkie and I give this product two thumbs way up. It makes your lashes look a mile long and does wonders to coat every lash from root to tip. Drugstore mascara over department mascara? Yes please!

Finally, this Treasure Troll has great hopes for the EverSleek Frizz Taming Creme Serum. Will report back once I’ve had a chance to put it to the test!


L’Oréal Paris products can be found at all major grocery and drugstores across Canada, and online at Well.ca.


One lucky Listen to Lena! reader will win ALL of the products that I received for review, for a total value of $150!

To enter, simply leave a comment with a recommendation for your favourite L’Oréal product (please be detailed!). If you’ve had yet to experience L’Oréal (shame on you!), you can visit L’Oréal Paris online and choose three (3) products that you have your eye on.

You can also qualify for extra entries! Remember, you must leave a separate comment for each. You can:

(1) Follow my blog, Listen to Lena! (2 extra entries!)
(2) “Like” Listen to Lena! on Facebook
(3) NEW Follow Listen to Lena! on Twitter
(4) “Like” L’Oréal Paris Canada on Facebook
(5) Follow L’Oréal Paris Canada on Twitter
(6) Tweet daily: Please use this L’Oréal Paris Giveaway Tweet.

I’ll draw for a winner on August 14th. Good luck everybody!

Reader Interactions

Comments

  1. Glogirl

    I would recommend the Voluminous Mascara. It adds volume to your lashes making them look lush and full with little effort. It also comes in a waterproof formula which is perfect for these hot, humid days!

  17. trishsmth

    I would love to try the Skin GenesisPore Minimizing Gel Cleanser, Skin GenesisPore Minimizing Skin Re-Smoother & the Skin GenesisMicro-Smoothing Wet Cleansing Towelettes

  26. Karyn

    I am a Loreal virgin, but would like to try:1) HIP High intensity Pigments Colour Truth Cream Eyeliner in Brown2) Wear Infinite Smoky Eyes3) Le Kohl Duo Shadow + Liner in Brown/Hazlenut.

  30. Annie1

    I have sworn by Loreal's RevitaliftEye Cream for a couple of years now. Its not greasy, goes on smoothly, evenly and works! I love how it takes down any swelling around my eyes that I may have!tynancyrobster at gmail dot com

  38. roswell

    i would love to try alot but the 1)EXCELLENCE PRO KERATINE CREME complex would be nice to try on my hair and the2)MENS EXPERT HYDRA SENSITIVEHydra Sensitive Shave Gel would be great for my oldest who has just had to start shaving, he would love to try some new products and see what he likes and the 3)ONE SWEEP eyeshadows especially the One-Step Shadow Playful for Green Eyes my daughter would love love that, wow in my household we could use alot more lol alot of great products and i have only tried a few , would be great to try more staceyx at telus dot net

  46. nicolthepickle

    I have a favourite L'oreal eyeshadow, but it's an old one and discontinued. So I'll pick three new ones. #1 Bright Shadow Duos – Riotous#2 Skin GenesisPore Minimizing Gel Cleanser#3 Skin GenesisMicro-Smoothing Wet Cleansing Towelettes

  61. Pamela

    I recently won a gift package worth $500 from L'Oreal, highlighting their Revitalift products and other good things. I loved them before, but I adore them even more now!!So, I would pick makeup from them without hesitation. I love their Infallible Foundation so my first choice would be the Infallible Eyeshadow. If I could only choose one colour, I'd go with Forever Pink, to bring out the green in my eyes. Then, I'd use my second choice – Voluminous Million Lashes – to really make my eyes pop!Last on my list is the Sublime Mousse Haircolour – I'm hoping they have a Mahogany Brown!And now that I'm all spiffied up…time to find my Hubby and tell him it's date time!!Good luck everyone!Following Lena's Blog "Listen to Lena"

  62. flowerchild

    I would recommend the Eversleek shampoo and conditioner..It smells fantastic and leaves your hair frizz free.thanksflower_child_23(at)hotmail(dot)com

  72. Bajanjamie

    The waterproof version of Voluminous Mascara has been a staple in my makeup bag for years! I walk to and from work so wear waterproof mascara daily and this is my all-time favourite.

  77. Julia Gabriel

    I have been using L'Oreal hair color for decades and love how it gives me multi-dementional color. You know it's a good color when people think it's the one you are born with.

  83. Abigail Keeso

    Have you tried L'Oreal Paris Colour Riche? It is absolutely amazing. SPF and moisturizing. As a girl who is totally obsessed with coral this season, Orange Fever is AMAZING.

  101. Tania B

    I love using EverSleek Frizz Taming Creme Serum to tame the frizzies that are just part of having fine curly hair and also part of certain weather patterns. It works brilliantly on those little fly-aways and general frizz that drives me mental.

  108. 409cope

    I would love to try-1.Collagen Micro-Pulse Eye2.Color Radiance Shampoo3.Extra-Intense Liquid Pencil Eyeliner cardshark42(at)hotmail(dot)com

  117. Nicole

    I LOOOOVE the Voluminous mascara! First got it for my wedding last month, and have been hooked ever since! :) So many people asked if I was wearing fake lashes, but I wasn't!Thanks!sunshine_279 at hotmail dot com

  125. tumyii

    i have purchased some loreal products in the past, but would still love to try:1. skin genesis skincare line (pore minimizing gel or complexion equalizer)2. total repair 5 or nutri-sleek haircare lines (especially the serum)3. studio secrets magic perfecting base or collagen micropulse eyetoo many great products to choose!tumyiix at gmail dot com

  139. Tricha

    I am not much of a makeup person so I have never tried L'Oreal products. When I do wear makeup, my go to is eyeshadow and lipstick.Three products I would like are:1.One Sweep Eyeshadow – Natural2.Infallible Le Rouge Lipstick – Bold Bordeaux3.Age Perfect Hydra-Nutrition moisturiser

  143. marlibu

    I haven't used l'orleal cosmetics since high school but after checking out their site I would love to try their new extra intense liquid pencil eyeliner, Double extend eye illuminator and voluminous mascaramarlibupatgamaildotcom

  152. CaroleM

    I would recommend the Ombrelle sunblock for kids. We have tried many different brands, and this was the one that was actually recommended most by our doctor when our children were very young. And it has been very effective in keeping the kids safe from the sun. In fact, I use it too!

  157. ksceviour

    I have my eye on the Magic Smooth SouffléNatural Ivory SPF 30MLSkin GenesisPore Minimizing Gel CleanserAge PerfectAnti-Fatigue Tonerksceviour at hotmail dot com

  177. NJanjuse

    Personally, I would recommend the Lineur Intense Felt Tip Liner, in Carbon Black. I Have brown eyes and it is hard to make brown eyes stand out, but this liner does an excellent job with its smooth line, you really feel like Cleopatra.

  178. meredith

    Wow Lena what an amazing Giveaway! I have to say I would absolutely love to have the Hourglass Beige in my permanent rotation. It seems like a staple color-good with almost everything!

  194. Jen M

    I like the Voluminous mascara Black (used it many times), Wear Infinité Smokey Eyes & HiP High Intensity Pigments Bright Shadow Duos – Bustlingjenyasha87 at hotmail dot com

  210. Shauna MacKenzie

    OMG I just have to say that I LOVE Voluminous Million Lashes!! Best mascara so far. I have blonde lashes that look short until I apply mascara. They look even longer and are perfectly separated with this mascara. I'm definitely a lifer!

  222. kiesh

    I recommend the voluminous mascara. I've been using it since I was 16. It totally defines your eyes! Never leave home without it on.

  223. Shauna MacKenzie

    Voluminous Million Lashes is the absolute BEST mascara I've ever used. I picked it up on sale when it first arrived in stores, and won't use anything else. My lashes are blonde, but very long. Most mascaras give me raccoon eyes – not this one! They're long and perfectly separated, I love it!!!

  282. Karen

    Liked and followed everything listed…except the blog as the feed didn't seem to work for me tonight (will try again later). On the L'Oreal site, I like the Age Perfect Pro-Calcium Night Cream, Age Perfect Re-Cushioning Serum and Colour Riche Intense Fushia (288).

  288. missbobloblaw

    I'm fascinated by the one sweep eyeshadowand would love some volumious mascaraand the HIP High intensity Pigments Colour Truth Cream Eyeliner in Brown

  302. Belinda M

    I use the l'oreal revitalift cleansing towelettes on every night before bed to take off my makeup. They are amazing compared to other brands. Gentle on the skin leaves your skin feeling amazing afterbluebelle0367(at)hotmail(dot)com

  366. SweetShenanigans

    My fav loreal product is their HIP chrome liners- I regret buying only one because I can't find them anymore! (and my second favorite is the magic perfecting base, which I use everyday)girl23rocks at hotmail dot com

  375. jonandjules

    I'd recommend the Skin Genesis line. I've tried the Daily Treatment Lotion, the Complexion Equalizer and also a Serum (which I don't see on the website?) Anyways, I've been pleased with the results from all the products in this line.jonandjules (at)hotmail(dot) com

  402. Amy

    I swear by the l'Oreal voluminous mascara (the original one), I've use it for several years and it doesn't smudge or clump up. I've tried other more expensive ones but nothing compares. I usually look for it on special but it's only about $7.thanksamym_brown @ hotmail.com

  411. Jennie Yuen

    I'd love to have the following:- Telescopic™ Precision Liquid Eyeliner – ONE SWEEP EYE SHADOW- TOUCH-ON HIGHLIGHTS sweetcivic604(at)yahoo(d0t)ca

  483. Deb Sears

    I recommend the Magic Perfecting Base Primer. Apply just a little bit on your fingertips and rub on your face in gentle circles. It really does make you look airbrushed! deborah.sears at hotmail.com

  521. Thalia

    I recommend the Pro Manicure nail polish. It's the only stuff that will actually stay on my nails without chipping constantly! It comes in so many colours but my favourite is "Don't Wait Up".

  552. Carol

    Currently have my eyes set on:1)La Couleur Infallible eyeshadow (Have yet to find an eyeshadow that stays put all day)2) Voluminous Million Lashes (because my eyelashes could use all the help they can get. :p)3) Magic Perfecting Base Primer(for flawless looking skin w/less visible pores).

  587. PaulineMilner

    I have been using L'Oreal Excellence To Go Hair Colour for many years.I get effective grey coverage (even though it is not intended for grey covering).The color fades evenly over time.When I recolour, I do not get darkened ends of my hair as some products leave.I can highly recommend this product for hair colouring (permanent).Thanks for the great giveaway. ~Paulinedod@rogers.com

  621. Josee

    Shame on me I don't have yet try l'Oreal Paris products. I would like to try the sublime glow, the nutri sleek and the new root rescue coloring.Thanks for the giveaway :)jokparent at hot mail dot com

  659. Rebecca

    I LOVE Loreal Sublime Mousse! It is so much cleaner and to use than regular hair dyes and the colour is fantastic! LOVE it!!rebthecatsitter at gmail.com

  721. TinyTotsx2

    I love Loreal"s Ever sleek reparative smotthing shampoo&conditioner. Honestly from the first week i used it i noticed a remarkable difference in the frizzyness of my oh so Nappy hair.