It happened just a few weeks ago, on a day much like today. I was having coffee with a girlfriend, and before I could take a sip of my gingerbread latte, she remarked, “That’s a lovely lip gloss. What is it?”
Frowning, I searched through my purse for the gloss I had applied literally minutes before. Was it my Lorac? Or my Stila Lip Glaze? I knew it wasn’t the MAC Lip Glass – and I was pretty sure my NARS gloss was in the car. Then, at the bottom of my bag I unearthed the pretty little number – a $1.00 e.l.f. Essentials Plumping Lip Glaze in Mocha Ice.
“It costs a dollar?!” she exclaimed. Yes, you bet it does.
“We at eyes lips face (e.l.f.) believe that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers. Every woman should have the opportunity to participate in innovation, without sacrificing her budget.
We are often asked how we are able to provide our customers with such wonderful products, many for as little as $1. By developing quality cosmetics and the highest standard of service, but using the Internet for branding rather than higher-priced advertising media; by sourcing the best ingredients at competitive prices; and by prioritizing our products, rather than their packaging, e.l.f. always provides you with quality and value.”
As part of e.l.f.’s Elite, I must admit that I’ve got a stash of about 100 e.l.f. products. From eye liner to blush, lip treatments to primers, e.l.f. has got you covered. It is conceivably the only brand of makeup where $10 will get you 10 items, regardless of the type of makeup. A nail polish costs $1; mascara costs $1.
If you’re looking for a slightly elevated level of quality, e.l.f. offers their professional line: e.l.f. Studio. It’s their ultra-luxe, makeup artist-proven cosmetics line available at everyday, designer beauty pricing. “When you experience e.l.f Studio cosmetics, you discover our top-rated professional makeup that’s also super affordable and easy to use.”
Most products in the Studio lineup retail for $3-$6, including the Shimmer Palette pictured left: The weightless and creamy shimmers illuminate the eyes, lips, and face.
Prefer the superiority of mineral makeup – but don’t want to pay $20 for an eyeshadow? Check out e.l.f. Mineral Makeup. The cosmetics are 100% mineral-based with no parabens, no preservatives and no chemical dyes. Best of all, 100% pure, all-natural mineral makeup from e.l.f. cosmetics means healthier, illuminating skin for you, without sacrificing your budget.
“The all-natural consistency of our mineral makeup and cosmetics makes them incredibly easy to apply and blend for a flawless finish. And rest assured knowing that at e.l.f., all-natural also means top-rated, professional-quality makeup made with naturally-derived ingredients guaranteed to deliver professional results whenever you wish, wherever you are. Compare, save, and enjoy e.l.f. mineral makeup and cosmetics, or any e.l.f. makeup & cosmetics product you choose!”
e.l.f. also has tons of budget-friendly gift set and palettes to choose from – check out my review of the Beauty Encyclopedia for Eyes.
BUY IT!
Shop online! As with all e.l.f. orders to Canada, you’ll have to pay shipping (and duty costs for orders over $20). However, I’ve discovered a cool little way to save on these fees – if you choose to pay with PayPal, you’ll only be charged US $6.95 for shipping vs. their standard rate of CDN $14.95 when you charge to your credit card. With the dollar roughly at par, that works out to $7.03 for shipping. Not bad at all!
*Please note, you can only access the PayPal option if you place items in your cart and proceed to checkout before signing in (found through trial and error). If you’ve already signed in, for some reason, it bypasses the PayPal option.
One lucky Listen to Lena! reader will win a $25 e.l.f. Gift Card! (I know it doesn’t sound like a lot, but trust me – you could purchase 25 products!)
To enter, simply visit e.l.f. Cosmetics and leave a comment here, naming a few products that catch your eye.
You can also qualify for extra entries! Remember, you must leave a separate comment for each. You can:
(1) Follow my blog, Listen to Lena!
(2) “Like” Listen to Lena! on Facebook
(3) “Like” e.l.f. Cosmetics on Facebook
(4) Follow e.l.f. Cosmetics on Twitter
(5) Tweet about this giveaway (tiny URL: http://tinyurl.com/24zutw8)
(6) You may Tweet daily.
I’ll draw for a winner on December 31st. Good luck everybody!
I'm already such a huge fan of E.L.F. – I just ordered their 11 pc studio line brush set – and it's pure love…I got it for $15 on sale!!!Next on my list is their mineral eyeshadow primer and shimmering facial whip.Ellaprettyblog at gmail dot com
I follow youEllaprettyblog at gmail dot com
I like you on facebook
I like elf on facebookEllaprettyblog at gmail dot com
I follow elf on twitterEllaprettyblog at gmail dot com
I tweeted about this giveaway:ellaprettyblog at gmail dot com
I would love to try their mineral makeup. I love natural makeup.
I follow your blog.
I like Listen to Lena on Facebook
I'd love to try the mineral makeup, and of course as I was browsing I came across handsoaps. Did I tell you I collect those? Not sure what will win out when I am picked for this prize!
I'm dying to try the SPF 45 powder sunscreen!! I haven't had a chance to try many elf products, although I have their brush set and LOVE it!!I would also love to try their studio blushes!cosmeticallycurious(at)gmail(dot)com
I follow you on GFC – Shaylee Anne
I "liked" you on Facebook – Shaylee Field
I "liked" elf on Facebook!
I follow elf on Twitter – @cosmeticcurious
I really like the variety of brushes especially the stipple brush. The liquid eyeliners look fab and such a good price.
I follow your blog
I like listen to lena
I like ELF
liked E.L.F in facebook-facebook name: Aisyah Samuin
Liked Listen To Lena on facebook-Aisyah samuin
Public follower via GFC-Aisyah de cullenashchronicles89@yahoo.com.sgI love ELF! They are a lot of products that catches my eye of course and I've already got tons of their product! =)1) Duo Eyeshadow cream2) mechanical eye curler3) studio lips shaper and definer4) studio conditioning lip balmand tons tons more…=)check out my blog pleaseashchroniclesletsfly.blogspot.com
i would love to try their mineral line and studio line! anything from there :)email: donna_gragasin@hotmail.com
following your blog on gfc
liked listen to lena on facebook
liked elf cosmetics on facebook
following elf on twitter
Like to try E.L.F's mineral product line, especially the mineral eyeshadow primer
Follow your blog
Like ELF on fb
Like Lena on fb
Heading to Florida in the New Year and am interested in trying the ELF makeup products with sunscreen, like the SPF 45 Sunscreen Powder
Follow your blog
Like Lena on fbook
Like ELF on fbook
Wow!! love the prices!! I like the Eye Shadow Palette, Therapeutic Conditioning Lip Balm, & Tinted Moisturizer
I like listentolena on facebook
I follow your blog
I would love to try the Minty Lip Gloss in Chicago, Tone Correcting Concealer and the Mineral Blush in Plum.
I follow your blog via GFC.
I "Like" Listen to Lena! on Facebook. (Amy M)
Tweet:https://twitter.com/glogirl3/status/15877548374237184
I love elf products they have so much stuff for reasonable price. The ones that caught my eyes are the 141 piece master makeup collection, eyebrow treat & tame, eyebrow kit, 11 piece brush collection and 2 in 1 conditioning gloss. smik86@yahoo.com
"like" Listen to Lena on fb name is Saroun Miksmik86@yahoo.com
"like" Elf cosmetics on fbsmik86@yahoo.com
followed your blogsmik86@yahoo.com
followed elf on twitter name is @msSarounsmik86@yahoo.com
I tweeted this giveaway – http://twitter.com/#!/msSaroun/status/15893094658482176smik86@yahoo.com
Wow, the master set looks terrific!
The eye shadow looks interesting.
The eye shadow looks interesting.
I'd love to try the:*141 Piece Master Makeup Collection*11 Piece Brush Collections$30.00*Mineral Face Primervira(underscore)reda(at)hotmail(dot)com
I follow you on GFC.Vira
I like you on FB.Vira R.
I like elf on FB.Vira R.
Wow! I never knew. I want to have the Endless Eyes Pro Eyeshadow Palette Limited Edition. How sweet is that?
I like Listen To Lena on facebook
I follow elf on Twitter@vira25
I like elf on facebook
daily tweethttp://twitter.com/vira25/status/15974319817498624
i follow your blog!
i would love to try their Endless Eyes Pro Eyeshadow Palette – Limited Edition, their stipple brush, body glow powder and their Mineral Face Primer because I am almost out of primer!!
I "Liked" Listen to Lena! on Facebook
I also "Liked" e.l.f. Cosmetics on Facebook
Annnnd I follow ELF on twitter
And of course, I also tweeeted. http://twitter.com/#!/fiftythreee/status/16058222121058304
I like the contouring blush & bronzing powder, and the eyeshadow primer. karasceviour at hotmail dot com
I follow you via GFC. karasceviour at hotmail dot com
I like you on facebook. karasceviour at hotmail dot com
The Cucumber Melon bath lotion looks really nice. I didn't even know that they did stuff like that.nicolthepickle(at)yahoo(dot)ca
I follow nicolthepickle(at)yahoo(dot)ca
I like you on facebook.nicolthepickle(at)yahoo(dot)ca
I like the Lip Gloss Trio Limited Edition bluebelle0367(at)hotmail(dot)com
I follow your blogbluebelle0367(at)hotmail(dot)com
I like you on facebook – Belinda Mbluebelle0367(at)hotmail(dot)com
I like e.l.f. Cosmetics on facebook – Belinda Mbluebelle0367(at)hotmail(dot)com
I follow askelf on twitter as Prairiebellebluebelle0367(at)hotmail(dot)com
tweetedhttps://twitter.com/Prairiebelle/status/16147579586744320bluebelle0367(at)hotmail(dot)com
I'd love to try their mineral makeup, and the beauty encyclopedias look really interesting.
I follow your blog!
I think the Nice & Natural would make a nice gift. I also like the eyshadow set.mmayerfeld at gmail
follow your blogmmayerfeld at gmail
http://twitter.com/#!/vira25/status/16293046979133440
I would get the mineral makeup for my wife
I follow your blog, Listen to Lena!
I "Like" Listen to Lena! on Facebook – using http://www.facebook.com/groceryalerts
Daily Tweet:https://twitter.com/glogirl3/status/16579144976441344
http://twitter.com/#!/vira25/status/16669035743682560
Some products that I am interested in trying out are:zit zappermineral lipstick bare brownvanilla coconut hand sanitizerpamfreecycle@gmail.com
I follow via google friendpamfreecycle@gmail.com
I am a facebook fan of Listen to Lenapam w h
I like E.L.F cosmetics on facebookpam w h
I have never seen them before, but wow, they look great. And the prices are amazing. I'd love to try the contouring blush & bronzing powder, zit zapper, the Beauty Encyclopedia Eye Editions… So many to choose from.helpersarah2009@gmail.com
follow through GFChelpersarah2009@gmail.com
The 'need to replace ASAP' in my makeup bag list is my eyeliner. I'd love to try to pen and liquid to find a winner. I wouldn't mind some new brushes and they seem to have a nicely priced collection here…but the eyeliner is definitely more urgent.
http://twitter.com/#!/vira25/status/16943618426146816
I follow your blog
I like you on facebook
I follow elf on twitter
I would love to try the zit zapper, some of their nail polish, and pretty much all of the mineral eye shadows!hot_ring_gal at hotmail.com
I'm a follower as Beka!hot_ring_gal at hotmail.com
I would try everything from their Minerals line! I've heard good things about it and I love the eye shadow shades.
I like ELF on Facebook already!
I already follow ELF on twitter!
Hmmm…how to decide, the selection is huge! I think I would like to try the eyeshadow primer and the Endless Eyes Eyeshadow Palette. The prices are amazing!
wow, I have to say the prices really caught my eye, mascara for $1??? there's a mini eyeshadow palette that looks really sweet and is .. $5?? it has 24 different shades!!
I follow your blog!
I like listen to lena on facebook!
I would love to try the lip gloss "Daring" and any of their mineral eye shadows.
I follow your blog :)
I LIKE Lena on FB :)
I LIKE e.l.f. on FB :)
The creme eyeshadows and eyeliners are catching my eye!dancinbluegirl90 at gmail dot com
I follow via GFC as Maidancinbluegirl90 at gmail dot com
I like'd you on facebook as Mai Thy Lydancinbluegirl90 at gmail dot com
I also liked ELF on facebook as Mai Thy Lydancinbluegirl90 at gmail dot com
I follow ELF on twitter as maimaimaiiidancinbluegirl90 at gmail dot com
dthttp://twitter.com/#!/vira25/status/17283837880958976
Daily Tweet:https://twitter.com/glogirl3/status/17310683725045760
Daily Tweet:https://twitter.com/glogirl3/status/17710570484535296
daily tweethttp://twitter.com/#!/vira25/status/17724225217363968
Some products that catch my eye aree:Their new Cream BlushesStudio BronzersBoth their Studio Blushes and Mineral Blushes
Tweeted about this:http://twitter.com/idiosynkratic/status/17730400528900096
I follow ELF on twitter: idiosynkratic
I have liked ELF on fb: Cassidy Zhang
I follow your blog!
The concealer is something I can use with these dark circles of mine!
I also like the eyeshadow selections.
I also like the eyeshadow selections.
daily tweethttp://twitter.com/#!/vira25/status/18015650500837376
Daily Tweet:https://twitter.com/glogirl3/status/18043019659845632
http://twitter.com/idiosynkratic/status/18077420741459968Daily tweet!
http://twitter.com/idiosynkratic/status/18373229424934912Daily tweet!
Daily Tweet:https://twitter.com/glogirl3/status/18398107091861504
http://twitter.com/idiosynkratic/status/18688310629113856Daily tweet
http://twitter.com/#!/vira25/status/18689455053340672
I'm gonna try their mineral makeup.Lost_Star_99 (at) yahoo (dot) ca
Daily Tweet:https://twitter.com/glogirl3/status/18766055786684416
My favorite is their nail polish, I have several of them. I also like their Eyes Get the Look: Limited Editions Vol.2.henglish at nb dot sympatico dot ca
daily tweethttp://twitter.com/henglish/status/18870201479069696henglish at nb dot sympatico dot ca~*~ Merry Christmas!! ~*~
Daily tweethttp://twitter.com/idiosynkratic/status/18899222153666560
Daily Tweet:https://twitter.com/glogirl3/status/19116229939695617
I want to try the Mineral eyeshhadoq!kellyfaria647 at hotmail dot com
I like you on FBkellyfaria647 at hotmail dot com
I like Elf Cosmetics on FBkellyfaria647 at hotmail dot com
Daily tweethttp://twitter.com/idiosynkratic/status/19167014312480768
I wanna try their body glow and minty lip gloss.
daily tweethttp://twitter.com/henglish/status/19243171942764545henglish at nb dot sympatico dot ca
dthttp://twitter.com/#!/vira25/status/19248679516905472
http://twitter.com/#!/vira25/status/19436008504299520
Daily tweethttp://twitter.com/idiosynkratic/status/19454101326667776
daily tweethttp://twitter.com/henglish/status/19568458391879680henglish at nb dot sympatico dot ca
Following via GFChenglish at nb dot sympatico dot ca
Like on facebook ~ Huguette Enhenglish at nb dot sympatico dot ca
Like e.l.f. on facebook ~ Huguette Enhenglish at nb dot sympatico dot ca
Following e.l.f. on twitter ~ @henglishhenglish at nb dot sympatico dot ca
Daily Tweet:https://twitter.com/glogirl3/status/19576426327973888
I'd like to try out their mineral eyeshadow primer.Lost_Star_99 (at) yahoo (d0t) ca
Their blemish kit and foundation looks like must haves
Follow your blog
Like you on facebook – Denise G
http://twitter.com/#!/vira25/status/19843933634826240
Daily Tweet:https://twitter.com/glogirl3/status/19869009893658624
Daily tweethttp://twitter.com/idiosynkratic/status/19882908802093056
Daily Tweet:https://twitter.com/glogirl3/status/20213324570431488
Daily tweethttp://twitter.com/idiosynkratic/status/20238391400472577
daily tweethttp://twitter.com/henglish/status/20322220127559680henglish at nb dot sympatico dot ca
These look great!e.l.f. Studio 11 Piece Brush Collectionse.l.f. Studio Endless Eyes Pro Mini Eyeshadow Palette – Limited Editionall the lip stains!
I follow w/gfc
I follow @askelf (@missbobloblaw)
daily tweethttp://twitter.com/missbobloblaw/status/20417066297196544
Daily Tweet:https://twitter.com/glogirl3/status/20556211711643649
http://twitter.com/#!/vira25/status/20589650825453568
Daily tweethttp://twitter.com/idiosynkratic/status/20612579965542400
I'd love to try their eyeliner and the mineral starter kit! peanut[at]nyc.rr.com
I follow your blog!
I'd love to try the e.l.f. Studio Cream Blush and e.l.f. Studio Mineral Infused Mascara. tylerpants(at)gmail.com
I'm a GFC follower. tylerpants(at)gmail.com
Likes Listen to Lena! on Facebook (Lisa L). tylerpants(at)gmail.com
Likes e.l.f. Cosmetics on Facebook (Lisa L). tylerpants(at)gmail.com
daily tweethttp://twitter.com/missbobloblaw/status/20761911566008320
The cream eyeliner and hypershine Gloss