It happened just a few weeks ago, on a day much like today. I was having coffee with a girlfriend, and before I could take a sip of my gingerbread latte, she remarked, “That’s a lovely lip gloss. What is it?”
Frowning, I searched through my purse for the gloss I had applied literally minutes before. Was it my Lorac? Or my Stila Lip Glaze? I knew it wasn’t the MAC Lip Glass – and I was pretty sure my NARS gloss was in the car. Then, at the bottom of my bag I unearthed the pretty little number – a $1.00 e.l.f. Essentials Plumping Lip Glaze in Mocha Ice.
“It costs a dollar?!” she exclaimed. Yes, you bet it does.
“We at eyes lips face (e.l.f.) believe that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers. Every woman should have the opportunity to participate in innovation, without sacrificing her budget.
We are often asked how we are able to provide our customers with such wonderful products, many for as little as $1. By developing quality cosmetics and the highest standard of service, but using the Internet for branding rather than higher-priced advertising media; by sourcing the best ingredients at competitive prices; and by prioritizing our products, rather than their packaging, e.l.f. always provides you with quality and value.”
As part of e.l.f.’s Elite, I must admit that I’ve got a stash of about 100 e.l.f. products. From eye liner to blush, lip treatments to primers, e.l.f. has got you covered. It is conceivably the only brand of makeup where $10 will get you 10 items, regardless of the type of makeup. A nail polish costs $1; mascara costs $1.
If you’re looking for a slightly elevated level of quality, e.l.f. offers their professional line: e.l.f. Studio. It’s their ultra-luxe, makeup artist-proven cosmetics line available at everyday, designer beauty pricing. “When you experience e.l.f Studio cosmetics, you discover our top-rated professional makeup that’s also super affordable and easy to use.”
Most products in the Studio lineup retail for $3-$6, including the Shimmer Palette pictured left: The weightless and creamy shimmers illuminate the eyes, lips, and face.
Prefer the superiority of mineral makeup – but don’t want to pay $20 for an eyeshadow? Check out e.l.f. Mineral Makeup. The cosmetics are 100% mineral-based with no parabens, no preservatives and no chemical dyes. Best of all, 100% pure, all-natural mineral makeup from e.l.f. cosmetics means healthier, illuminating skin for you, without sacrificing your budget.
“The all-natural consistency of our mineral makeup and cosmetics makes them incredibly easy to apply and blend for a flawless finish. And rest assured knowing that at e.l.f., all-natural also means top-rated, professional-quality makeup made with naturally-derived ingredients guaranteed to deliver professional results whenever you wish, wherever you are. Compare, save, and enjoy e.l.f. mineral makeup and cosmetics, or any e.l.f. makeup & cosmetics product you choose!”
e.l.f. also has tons of budget-friendly gift set and palettes to choose from – check out my review of the Beauty Encyclopedia for Eyes.
Shop online! As with all e.l.f. orders to Canada, you’ll have to pay shipping (and duty costs for orders over $20). However, I’ve discovered a cool little way to save on these fees – if you choose to pay with PayPal, you’ll only be charged US $6.95 for shipping vs. their standard rate of CDN $14.95 when you charge to your credit card. With the dollar roughly at par, that works out to $7.03 for shipping. Not bad at all!
*Please note, you can only access the PayPal option if you place items in your cart and proceed to checkout before signing in (found through trial and error). If you’ve already signed in, for some reason, it bypasses the PayPal option.
One lucky Listen to Lena! reader will win a $25 e.l.f. Gift Card! (I know it doesn’t sound like a lot, but trust me – you could purchase 25 products!)
To enter, simply visit e.l.f. Cosmetics and leave a comment here, naming a few products that catch your eye.
You can also qualify for extra entries! Remember, you must leave a separate comment for each. You can:
(1) Follow my blog, Listen to Lena!
(2) “Like” Listen to Lena! on Facebook
(3) “Like” e.l.f. Cosmetics on Facebook
(4) Follow e.l.f. Cosmetics on Twitter
(5) Tweet about this giveaway (tiny URL: http://tinyurl.com/24zutw8)
(6) You may Tweet daily.
I’ll draw for a winner on December 31st. Good luck everybody!