CHARLOTTE, N.C., August 17, 2010 — Britax announced today a full redesign and relaunch of its line of best-selling infant/child car seats. The new line offers Superior 360 Degree Protection with Revolutionary Head Safety Technology that dramatically reduces the risk of head injury and provides complete protection from all sides in the event of a vehicle crash.
UNPRECEDENTED HEAD SAFETY
Britax’s revolutionary head safety technology incorporates features that lower the child’s center of gravity, strengthen the child seat and manage crash energy. Together, they reduce head excursion and offer the most advanced protection to children. These include:
• A re-engineered lower center of gravity that allows the child to sit lower and creates stability in the event of a crash.
• Integrated steel bars that strengthen the connection to the vehicle and reduce forward flexing of the child seat during a crash.
• Britax SafeCell Technology with SafeCells that are designed to compress in a crash. This significantly lowers the center of gravity and counteracts the forward rotation of the child seat, which normally propels the child toward the front seat.
• Energy-Absorbing Versa-Tether with a two-point attachment and staged-release tether webbing to anchor the top of the car seat. This minimizes forward-rotation and reduces crash forces reaching the child.
Seriously, readers, if your child is not in a Britax car seat, I strongly recommend that you purchase one. Need further convincing on the importance of a quality car seat? Read this article from Saturday’s CALGARY SUN:
RCMP CALL BABY’S SURVIVAL A “MIRACLE”
By NADIA MOHARIB, CALGARY SUN
August 21, 2010
Officials say one of the final acts by an infant’s parents to secure her in a car seat allowed her to survive a crash they didn’t.
Mere inches from her parents who were killed in the same crash on Hwy. 8 and 101 St. S.W. Friday night, the seven-week-old girl strapped in her car seat somehow lived, said Cochrane RCMP Cpl. Jason Pasloske.
“It’s a miracle that baby survived,” he said Saturday.
Officials said the baby was secured properly in the backseat, beside her mother who was seated behind the child’s dad when the eastbound Mercedes drove across a centre median and into the path of an oncoming pick-up truck about 8 p.m.
The 22-year-old mother and father, aged 26, died at the scene while a 54-year-old man in the GMC Sierra was airlifted to Calgary with critical injuries.
The baby, who emergency crews pulled for the wreckage by cutting out the entire car seat, was listed in stable, non-life threatening condition and taken to hospital while officials tracked down her relatives and called in victims services.
“The baby and the other driver are both expected to survive,” Pasloske said.
I bought my Britax Marathon earlier this year when I got a great deal on it. I wish I had known they were revamping the design and safety. It would have made it worth the cost.Love your blog btw!www.mandalynandthestinkycheese.com
Perfect timing! DH and I will be shopping for a new car seat next month!Thank you – your blog is fabulous.