This post was sponsored by Dove, Nexxus®, TRESemmé® and Shoppers Drug Mart. The opinions expressed herein are those of the author, who is a paid influencer, and are not indicative of the opinions or positions of Dove, Nexxus, TRESemmé and Shoppers Drug Mart.
This holiday season, I’m all about pulling together classically chic looks with minimal effort and maximum effect. It’s no secret that my go-to hairstyle is the voluminous blowout; it lends a fun, modern vibe and is suitable for all hair lengths and textures.
Have you ever worried about being “overdressed” for a holiday party or get together? Me too. Often, I text fellow invitees or the hostess in a vain attempt to fit in with the crowd, but often hear the maddening response, “Oh, just wear what you’re comfortable in!”
Spoiler: I am comfortable in yoga pants and a t-shirt.
So, over the years, I’ve come up with a fool-proof way to be perfectly outfitted for a party, and believe it or not, it involves my hairdo. (Yes! Keep reading!)
You see, I find that a flirty, volume-packed blowout is the perfect way to “dress down” an outfit, even when the outfit is formal wear. Loose waves, a textured crown and even a touch of bed-hair prowess sends the message that although you’ve made an effort, you clearly don’t take yourself too seriously. And while there’s a time and place for structured waves and chic updos, a perfectly smooth blowout is a great way of communicating cool confidence with a big, flowy dramatic look.
Are you on board? Here’s a simple Holiday To ‘Do List to help you achieve the style with ease!
‘DO: Select the right styling aids. Volume-filled hair always needs a little help, so start with a quality product like Nexxus Mousse Plus Volumizing Foam. It creates incredible body and fullness with a spectacular shine (and no sticky residue!).
(FYI: Nexxus was the first brand to explore and develop protein based hair care solutions. In fact, their products have a targeted purpose, custom crafted to work together as part of a total system. It’s all about bringing hair back to equilibrium so it moves with beautiful fluidity.)
‘DO: Give your roots a little texture. The hero product? Dove Refresh + Care Invigorating Dry Shampoo. On a day-to-day basis, it absorbs oil between traditional washes so your hair looks and feels refreshed. However, specifically for special occasion hair, the weightless formula cleans to amp up lifeless hair, so you can enjoy fresh, volumized hair that has big, bold texture. I apply it after blowing my hair straight to reinforce the lift at the roots.
‘DO: Finish your look with moveable hold. No “helmet head” here! The trick is to use a flexible hold hairspray, such as Dove Style + Care Flexible Hold Hairspray. It strengthens your hairstyle by providing flexible hold with natural movement, all while enhancing hair’s luminosity. I love that Dove gives the nourishment my hair needs from root to tip – even their styling products help to keep my hair hydrated and irresistibly smooth.
Using the right products for your blowout will always keep you photo-ready! For the best products and seasonal beauty inspiration, Shoppers Drug Mart is the best place for me. Their incredible selection of haircare and styling has everything I need, and Shoppers Optimum® rewards me for experimenting with my hair. How awesome is that?
Find everything you need to love your look this holiday, with TRESemmé, Nexxus and Dove at your local Shoppers Drug Mart. To check out more looks like this one and see what else is on your Holiday To ‘Do List visit ShoppersDrugMart.ca/todolist.