One of the wonderful things about living in Canada is the plethora of fashion choices at our disposal.
Trendy or contemporary! Classic or fad! Comfortable or club wear! Business casual or haute couture! The options – and available retailers – are seemingly endless. And so, when I tell you that Chico’s has made their way north of the border, you may ask: “What’s so special about Chico’s? What sets them apart?”
I suppose the simple answer is that Chico’s offers everything I look for in my day-to-day wardrobe: chic prints, one-of-a-kind details, quality staples and just enough “oomph” to stay on-trend without being too “15 minutes of fad”.
I was recently invited to attend the Grand Opening of Chico’s first Canadian store, which just happened to be at one of my favourite malls, Square One Shopping Centre in Mississauga! Within moments of arriving at the brand new store, located on the upper level outside Hudson’s Bay, I could tell Chico’s had found its home in Canada. A stunning, dark modern façade decorated the exterior, while inside, a chic and elegant shopping experience awaited.
(Above, Chico’s donates $10,000 to Stand Up To Cancer, one of their chief philanthropic partners. This season, they’ve also collaborated with the charity and Harper’s BAZAAR, with a portion of the sales ($10.00) from this luxuriously soft and silky scarf to be donated to Stand Up To Cancer from August 18, through October 31, 2014.)
So, Chico’s – how much do I love thee? Let me count the ways:
1. Chic Comfort
My entire life requires a day-to-night look, because I’m always on the go. Often, I sacrifice comfort for style – and then berate myself later, knowing that there’s nothing more attractive than conducting yourself with confidence. So, when in doubt, wear something you love, feel comfortable in and can dress up or dress down throughout the day. This fall, I’m all about the fringe cardigan; the effortlessly chic piece can be teamed up with slim pants and heels for day, or leggings and riding boots for night. Love the addition of this oversized animal printed scarf.
2. Timeless Trends
Although it may sound like an oxymoron, wearing a “timeless trend” involves finding an accessory or article of clothing that will never go out of style; rather, its popularity will wax and wane through the years without ever fully leaving the fashion scene. Think leather, animal prints, boyfriend cardigans and skinny jeans. Chico’s pays homage to timeless trends with key pieces that will take you from one season to the next, including one of fall’s hottest colours – RED.
3. Unsurpassed Quality
With Black Label by Chico’s, Chico’s offers a well-edited, fabulously elevated collection of the best and the brightest. Pieces are designed in limited edition with the finest fabrics and the most exquisite, hand-applied details. And the best part? Black Label is an affordable luxury, with most key pieces priced under $140.
4. The Not-So-Basics
Take your standard long-sleeved tee and make it runway-ready with Chico’s. In addition to the basics, you’ll find slinky tees, layered tanks and fringed sweaters – lending a je ne sais quoi to staple wardrobe pieces. Pair your new not-so-basic Travelers Metallic Shimmer Tee with a sturdy, antiqued necklace, and you’ll never look at wardrobe staples the same again.
5. Finishing Touch
Statement necklaces, sparkly earrings and bangles by the stack. Chico’s Jewelry stands, artfully spread throughout the store, will lure you in with the same amount of temptation as a kid in a candy store. Spotted: lucite baubles, large and small; short pendant necklaces that are modern with texture, sparkle, and mixed metals, and drop pendant earrings swinging inside of hammered rings.
Welcome to Canada, Chico’s! In addition to the Square One location, Chico’s is now open at Upper Canada Mall in Newmarket and Mapleview Shopping Centre in Burlington.
Tell me: have you heard of Chico’s? Visit www.chicos.com, or pop by your local store, for your fashion fix.