There are so many buzzwords in social media today: trending, clickability, engagement, advertainment… I could go on. And on.
But the single most overused buzzword? Viral. As in, “My Facebook post went viral! It was liked and shared a gazillion times.”
Amazing! And having a “viral” post or picture is certainly a measurement of success – one that should be both applauded and respected. (Unless you’re spamming people with voting requests, “earn $100/hour” ads or funny animal pictures. Then you’re not a viral success; you’re a douche.)
Unfortunately, I’ve never experienced the high of having a viral post or image, but I have received amazing feedback and engagement from a few posts in particular. It’s a nice feeling! Of course, when I published the following picture last Thursday, clearly I had no idea it would be received so well…
It’s just a photo of me and the Director of Menu Management at McDonald’s Canada, Anne Parks – from the post They Came. They Tasted. They Savoured the Flavour. I didn’t think much about it until over the course of the next few days, my inbox was filled with questions about my hair, beauty routine, makeup and wardrobe. Er… I’m flattered, friends!
And while I would normally just respond to e-mails individually, I thought this was a great way to share the “secrets” of my beauty routine. (Prepare to be underwhelmed. Seriously – I’m pretty much no-frills and no-fuss.) Below is a collection of questions I received stemming from the photo I posted on Thursday – except the first, which I received a few weeks ago and just had to include!
Hi Gorgeous – Do you do botox?!? Your skin is flawless. Secret safe with me if its a yes – please tell me where you go! xo – R
LOL! I wish I was interesting enough to have a reason to botox, but alas, the kindergarten carpool in sweatpants does not necessitate a smooth and wrinkle-free forehead. I am, however, blessed with good genes – and I do use a “miracle” cream called Olay Regenerist Micro-Sculpting Serum. It is seriously the best thing you can ever put on a problem area; just a few dabs on fine lines and they disappear like magic.
Since I only use it from time to time (usually for big events), I’ve had the same bottle for almost three years! A little goes a looong way.
Love your orange dress! Where did you get it? – A
It’s my “little orange dress” from the Old Navy Fall/Winter 2013 collection. A steal at under $30; it originally came paired with a black belt, but I swapped it for a pink belt to add a punch of fun colour!
Hi Lena! Love your pictures! I’m desperate for a good foundation and I’ve got the same tanned skintone, though you’re a little darker. If you don’t mind me asking, can you recommend a foundation or share what you use? – J
Er… I actually don’t use foundation. (Good genes, remember?) I dab a little concealer under my eyes (my go-to is Vasanti Liquid Cover Up in V3). It’s a light formula that blends seamlessly into the skin, and because I do have a darker complexion, under-eye circles are my biggest beauty nemesis. Otherwise, I skip the foundation/powder and simply go with a little blush (CARGO Beach Blush).
Hey Lena – your eyes really pop in the photo you just posted! Tips for making eyes stand out? – V
Absolutely. First and foremost, make sure you have perfectly groomed brows. The very purpose of your eyebrows are to frame your eyes and allow them to stand out. If you have sparse, thin or wonky eyebrows, it’ll be hard for your eyes to be front and center. So, find a great tweezer (I recommend Tweezerman) and a great brow pencil (I love CoverGirl Brow & Eye Makers).
Next, I think I’ve found my absolute favourite mascara ever. Seriously, it’s true love. It’s L’Oréal Voluminous Million Lashes. I endorse this claim in its entirety: For lashes that look a million times multiplied and perfectly defined, there’s only one mascara – NEW Voluminous Million Lashes. The built-in Clean Sweep Wiping System wipes the brush free of clumps leaving the perfect amount of mascara for an ultra-volumized clean lash look. The Millionizing Brush evenly thickens lashes from root to tip. The result? Lashes look so multiplied, so clean, it’s like seeing millions. Love, love, LOVE it.
Nice picture but I prefer you better with dark hair! – A
That’s not really a question, but thank you! I know many prefer me with dark hair – including God, who obviously created me that way! The thing is, I feel better with light hair. With my highlights I speak differently, act differently, see the world differently. My entire persona changes, and I just have a greater sense of being “Lena”. I feel more vivacious, spunky and lighthearted. It’s just so me.
Hi! Love your blog Lena! Are you wearing lipstick or lipgloss in your recent pic? Where can I find it? – T
I’m wearing Buxom Big & Healthy Lip Cream in Berry Blast – you can find it at Sephora! There is a plumping element to the lip gloss, so get ready to feel a minty tingle when applied.
Thank you so much to everyone who took the time to contact me with a question, kudo or compliment. No, it’s not a viral picture… but y’all obviously loved it, so thank you! Also, for those who have been too shy to e-mail me with questions, obviously there’s no need to hold back – I receive messages all the time and am happy to chat with you! xoxo