The year is just about over, and most of my friends and peers are busy looking back, reminiscing about the days past. I too enjoy thinking about how awesome 2012 has been, but for the most part, I’m too preoccupied looking forward to 2013. It is going to be epic. I’ve got press trips booked; spokesperson contracts signed, and oh… that’s right… TARGET IS COMING TO CANADA!
Now I know so many people are excited about the giant retailer making its way north of the border, but lately, my jubilation has been reigned in just slightly. You see, I have a fervent wish – a prayer, if you will. And that is: Please Target Canada, Make it Good.
For we know what happens when other US chains make their way into Canada. The prices are higher, the selection is lower, and we often receive a “light” version of what is currently retailing in the States.
Walmart Light. Crate and Barrel Light. And we definitely have Marshall’s Light.
Trust me, Americans have it GOOD. Way too good – in fact, there’s no reason why every US Citizen shouldn’t be an authentic fashionista. Just look at the brands – and prices – currently available at www.target.com:
Do not adjust your monitor. You are actually seeing Brian Atwood leather gloves for less than $25. And a Tory Burch lunch box? If I actually took a lunch to work this would be a necessity. (There’s a matching insulated water bottle available as well. Sigh.) Most of the Target + Neiman Marcus collection’s goodies have rave reviews on the site – further proof that the collaboration does not sacrifice quality at the lower price point.
Okay, I have just one question: Who’s coming with me on a cross-border trip to grab that Alice + Olivia bike? I mean – it’s got a belt across the basket! If that doesn’t scream fashionista I don’t know what does. Makes me wish I lived in Cali so I could prop it against the side of my Spanish-style bungalow. With an ocean view, of course.
If you haven’t noticed a pattern, the entire Target + Neiman Marcus collection is currently marked down by 50%. I didn’t have a chance to list all the designers, but there are also enviable items from Jason Wu, Lela Rose, rag & bone and Oscar de la Renta, to name a few. Tell me, who will Target collaborate with in Canada? The Bay? Woo hoo! We can grab striped blankets and moose droppings for a steal. Ugh.
So please, Target Canada. Make it Good. Bring your brands, bring your prices, bring your most fabulous self to the patiently waiting Canadians. And if you’re looking for collaborations, I have a list of amazing Canadian designers I would love to see “targeted” (pun intended).
Just four months to go! To celebrate, I’ll be wearing red today :)