I’m sure you’ve seen the HIGH-larious Zellers video making the rounds on your favourite blogs – you know, the one poking fun at its inevitable demise? Of course I wanted to share it with my readers as well. Now since it’s no secret that I have a love affair with the “huge American retailer that shall remain nameless”… I must say that I’m pleasantly surprised that Zellers has taken the high road. Much respect to them, actually.
Before I ramble on, here’s the video:
Quite the laugh, no? But beyond the chuckles, I love that Zellers, rather than avoiding the subject, is actively participating in its transition by reaching out to customers via social media. Too many times a company throws in the towel – especially when they know the clock is ticking – and forgets about their customers altogether. Yes, I assumed Zellers would be in this camp.
It’s actually quite awesome that they’re proving me wrong.
Here’s how you can make the most of their festive finale: Head on over to Zellers on Facebook. You’ll be able to do everything from setting the sale prices of merchandise to picking the in-store music playlist (I vote for Backstreet Boys on repeat!). Facebook fans will also have access to exclusive offers and deals – like the $15 off coupon I snagged last week :)
For real – this campaign is already more memorable than anything Zellers has offered to date. Such a shame we won’t get to see more… but I suppose that’s why its called “Going Out with a BANG!”
And, bonus points for incorporating wolves into the message. Bahaha!
Click here to visit Zellers on Facebook.
This post is sponsored by Zellers.