Okay, so it’s pretty obvious that I didn’t have to preface this post with “Lena Loves.” Anyone who’s ever read my reviews on PC products will attest that I love President’s Choice. I may even be obsessed.
What is it about this brand that makes me want to get a part-time job at Loblaws? (I hear store employees get a cool 10% off their groceries.) I am constantly amazed by their innovative products, delicious recipes and affordable luxuries. In fact, I normally find myself shunning more popular brand-name items in favour of PC’s offerings. And, coming from someone who was raised to only buy the highest quality, that says a lot about my confidence in the company.
PC ketchup. PC baby food. Even PC lawn chairs! If they make it, I’ll buy it.
The President’s Choice concept was developed by a talented group of food-inspired people who knew back in the mid-80s that Canadians deserved better quality food choices for their hard-earned dollars. The premise was simple: develop unique or superior products that offered better value to our shoppers. The idea may have been simple, but few could have anticipated how Canadian consumers would come to embrace the President’s Choice brand to make it one of Canada’s best-known trademarks.
Did you know that today there are over 3,500 PC products, with the most famous being The Decadent Chocolate Chip Cookie? (It’s okay. But my favourite PC product will always be the Double Chocolate Crunch Cereal – thanks to chinwhat for introducing it to me.)
So it’s no surprise that I was super excited when Hill & Knowlton, PC’s PR firm, sent me some decadent and delicious goodies from their 2009 Holiday Insider to try out.
I received (click to enlarge photo):
PC Pad Thai Cooking Sauce
PC Seven Grain Original Snack Crackers
PC Chocolate Covered Gingerbread Bites
PC Whole Wheat Hazelnut Cantuccini Mini Biscotti
PC Gigandes Beans in Vinaigrette
Plus a coolio PC USB and an Insider’s Report. I could hardly wait to sample them all – and to be honest, I actually finished the Chocolate Covered Gingerbread Bites quicker than you can say “220 calories and 13g of fat for 7 pieces.” Wooorth it!
Here’s the lowdown:
Beside being incredibly rich and sweet, the Gingerbread Bites are also perfectly portioned for popping in your mouth any time of the day. A must for white chocolate lovers.
The Seven Grain Crackers were a perfect accompaniment to cheese, spreads, or for simple munching. Though they have a tougher, crunchier consistency than I first assumed, Ryder loves teething on them and always points to them for his afternoon snack.
The Mini Biscotti is a MUST for mid day cappuccinos. Not-too-sweet and loaded with hazelnuts, I am enjoying one as I type. CRUNCH, crunch, crunch. Mmmm.
Now the Gigandes beans were a new product for me – I had never heard of that bean variety and wondered what those gigantic pods would taste like. The verdict: tangy, earthy and smooth – perfect for adding to spreads or dips (or fishing out of the jar and sampling with your fingers as I did).
Finally, I can only describe the Pad Thai cooking sauce one way: legit. When combined with the proper ingredients, it really, really tastes like authentic Pad Thai. The jar comes with cooking instructions, and we followed them to a T. After stir frying veggies and shrimp, we simply added the sauce, PC rice stick noodles, cilantro and chopped peanuts. And after one bite, both Mike and I swore off take-out Pad Thai for good.
All these products can be found in the 2009 Holiday Insider’s Report, which you can now read online! It’s 32 pages chock full of entertaining tips, meal ideas, recipes, and of course, new and exciting PC products. They have over 100 new items you can choose from, including the sensational “Must Try” products that will make this season the most enjoyable and affordable one yet!
So with just one week to go until Christmas, take a look at the Insider’s Report, and be sure to stock up on some sweet, savoury and sensible (Blue Menu) goodies today!
Christmas never tasted so good!
One lucky Listen to Lena! reader will win a President’s Choice Gift Card, valued at $150! To enter, simply:
1) Tell us what your favourite PC product is – including why you love it
2) Take a look at the 2009 Insider’s Report, and tell us which product(s) you’d like to try this year!
I’ll draw for a winner next Thursday morning – Christmas Eve. And while we won’t be able to send you the gift card in time for Turkey & Mistletoe, I’m certain it’ll be in your hands by New Years Eve – just in time for you to load up on all those party poppers! Thanks to President’s Choice and Hill & Knowlton, and good luck everybody!
Canadian residents only, please.
President’s Choice products are available at Loblaws, Loblaw Great Food, Zehrs, Zehrs Great Food, Fortinos, Real Canadian Superstore, Loblaw Superstore, valu-mart, Your Independent Grocer, Atlantic Superstore, Maxi, Maxi & Cie, no frills, Provigo, Extra Foods and more. Product pricing and availability may vary by banner and region. For more information, visit http://www.pc.ca/.